You might not think that marketing is something that a contractor has to worry about, but you’re in for a struggle to land clients if you forgo your marketing efforts.
As a contractor, you’re in business to help people realize their design dreams. Whether this is building a home, designing a loft, a kitchen, or even landscaping. No matter which facet of the contracting space you belong to, you’re going to have to let the public know that you’re in business, otherwise, no one will ever know you exist.
Though marketing might seem like a foreign land to most contractors out there, you’ll find that there are several simple ways to market yourself, without expending any real effort at all.
Here, we’ll outline a few simple marketing strategies that will help get your name out into the community and land you new clients in the process.
One of the simplest ways to market your contracting business is to use a few forms of direct advertising. These are going to be the easiest and most organic ways that you’ll be able to spread the word about your business and the services that you offer.
For example, let’s say you’re working on a job site next to a busy thoroughfare in your local community. For these purposes, it’s best that you have your name, your logo, or the name of your business in full view for all passers’ by to see.
You can do this in a few different ways. First, place signage on the perimeter of the property that you’re actively working on.
Or, if you have a work truck that you’re using, have a magnetic or vinyl sign made to place on both sides of your work truck. And, if you don’t already have a professional work truck, you can rent a commercial pickup truck and place the decal on it.
When it comes to advertising, it’s all about being creative. So, think outside the box and watch the clients come rolling in.
Open a Physical Location
Many contractors work out of a home office when they’re first starting out. And there’s nothing wrong with this strategy at first because it enables you to save money and focus your efforts on working your jobs.
But, if you’re wanting to expand, as all business owners should want to do, then you’ll need to upgrade your space and move into a true brick-and-mortar location.
From a marketing perspective, having an official office that customers can visit not only shows a professional appearance, it gives a potential customer the feel of working with a professional, and this also is a great advertising mechanism in itself.
When you have a physical location, you’ll also have a sign and logo that people can see. This brings more confidence to a customer when he or she is searching for a contractor. For example, how comfortable would you feel having to walk through someone’s living room to a “home office” to discuss your contracting needs?
Let’s just say that you’d probably prefer the brick-and-mortar location.
While going door-to-door is something that’s more associated with a vacuum cleaner salesman of the 1960s, you can still solicit services today, though only where not posted otherwise. In fact, there’s nothing taboo about reaching out to potential customers directly at all, and this is how a lot of small businesses get their start.
If you have potential clients in mind that you’d like to inform about your services, you should make the effort to reach out to them directly.
For example, if you see an apartment complex that needs repair, reach out to the landlord by phone, email, or make it more professional and set an appointment to meet with a landlord or property owner. It’s as simple as trying and making the first step.