Split tests are nothing but A/B tests that help advertisers to determine a better ad copy for a successful PPC campaign. By doing this, helps improving customer interactions with the websites or landing pages and to accelerate website conversions.
A/B testing is usually performed on ad copy content, ad headlines, landing pages, images, URLs, and calls to action. If you outsource the job to a PPC marketing company in Delhi or UK, the experts use the same technique to assess the PPC ads. Now, to add perfection, they ensure using specific tools to determine a better ad copy for the PPC campaign.
In this article, we will talk about a few effective A/B testing tools that are generally used by PPC experts.
4 Best A/B testing tools for your PPC ad copies
- HubSpot’s A/B testing kit: You must have heard of HubSpot or perhaps use this channel for marketing purposes. Here you get a free A/B testing kit to run a successful PPC campaign for your business.
The kit contains an A/B test tracking template, a complete instruction guide to perform the testing process, and a statistical calculator to determine whether the ad copy is performing well or not.
Businesses looking for a cost-effective tool to test the PPC ads often make use of this kit. Whether you are a startup or a small-scale enterprise, you will enjoy using this kit that holds every single thing requires for the testing process.
2. Optimizely: Optimizely is a highly rated A/B testing tool used as an experimental digital platform for enterprises. This multi-page A/B tool allows advertisers to run more than one or two experiments at the same time.
Not just that, the tool is easy to assess multiple variables at a time. This is quite obvious. If you have multiple ads, certainly you will have several variables.
Moreover, Optimizely gives you the chance to test various dynamic websites along with several campaigns of different dimensions. These mainly include geographic location, cookies, ad varieties, browsers, devices, and other parameters that are responsible for running a successful ad.
3. Crazy Egg: Crazy Egg is usually a website optimization software where you get the option for A/B testing, heat mapping, and usability testing tools. With the help of the testing feature, you can determine every variation of a web page simply by adding one snippet code to the pages that you want to experiment on.
Even if you don’t have any coding experience, you can perform A/B tests. Through this, you can track conversions and recognize the winning ad copy for your campaign. If you are worried about your budget to undergo a split test, Crazy Egg will be a great option indeed.
4. Omniconvert: Omniconvert is another most significant conversion rate optimization channel that allows users to undergo the A/B testing process. Using Omniconvert for A/B testing you can determine the best ad copy to run on different platforms including desktop and mobile devices.
Here you will also find the survey, personalization, overlay, and segmentation tools to streamline your business. Combining the A/B testing tool with the segmentation feature, you can test over 40 different segmentation parameters. The parameters include geolocation, customer behavior, user experience, product features, traffic source, content quality build engagement, and conversions.
For a medium-scale business, Omniconvert is the best option to start with A/B testing.
Testing tools that are generally used by PPC experts.
The Bottom Line
Guys, if you are expecting a productive result through your PPC ad, make sure you choose any of the above reliable and effective A/B testing tools for your business. Otherwise, you can simply visit the best PPC marketing company and ask the experts to handle your work.