Ecommerce Checkout Page Optimization: 5 steps to increase sales
“The global average rate of cart abandonment is 75.6%” – this was the percentile analyzed by Statista in March 2020. So, your eCommerce business is not the only one experiencing a lowered rate of conversion.
The reasons as to why consumers abandon their cart after product selection are many. The primary reasons could be credibility, poor customer service, or a tedious process. Here are some other possible reasons: unannounced charges, insecure payment methods, forceful account creation, lengthy checkout, and more.
In this article, we will share some tips to optimize your online store’s checkout process for increased conversions.
- Secure the website with certification to increase the credibility
The Internet makes valuable data vulnerable and there is no denying it. And the most unsafe web industry is eCommerce; facing about 32% of the data breaches (source: Bigcommerce).
Trust is an essential part of business; 7 out of 10 individuals would abandon a site where data is insecure.
Having an SSL certification is vital for every website that deals with online transactions. There are different SSL certifications suitable for different businesses; the EV SSL has the highest level of validation.
This will provide a credible ground and reassure your customers of safe transactions. This certification comes with a green bar in the browser address bar, shows the company name and the lock before https://.
- Simple and Streamlined checkout process
Statistics say, 10% of the visitors abandon cart due to the lengthy checkout process, so that must be avoided.
The lesser the number of steps in the purchase funnel, the higher the chances of conversion
Always keep the checkout process visual, so your customers know which page they are on and how many more are left. Some few other things you can do:
- Provide an auto-filling option for customers to use browser-stored information.
- Do not make account creation mandatory; offer guest checkout.
- Keep the checkout page clutter-free and with less distraction. Reduce or remove the headers and footers. The call-to-action buttons must be visible and attractive.
- Apply a functional back button. If going back a page makes the purchase process an error, customers are less likely to redo.
- Multiple payment options
Credit and Debit cards are the most popular methods of online transactions. However, with an increase in cyber crimes, very few customers prefer sharing their card details. So, offer payment alternatives, including COD.
Providing multiple payment options for customers to choose from is likely to bring in more customers and increase sales.
- Provide transparent shipping details
Customers do not like hidden costs like surprise charges and taxes. When displaying products on your website, provide the shipping policies, including the charges.
And not just shipping policies, provide all the necessary item customers are likely to look for, like refund methods, reviews, and more.
Extra tip: Try and provide free shipping if possible. Some merchants cannot afford free shipping. If you can, consider the option.
- Offer the latest promo codes and related products on the final checkout page
Customers do not like going off-site to look for the latest promo codes and coupons. Keep your customers glued to your site by offering ‘valid’ promo codes before ‘make payment’.
Also, recommend the related products just before checkout so the shoppers have got everything they might need.
Once all that is done, show the total amount they are paying, including shipping charges, other deductions before they hit the make payment.
E commerce is all about customers; as long as you keep them happy, sales go up and also requires a lot of testing to know what works best for every website.
If you are looking forward to revamp your eCommerce site, hire experience freelance eCommerce developer with expertise in implementing all the strategies mentioned above for a higher rate of eCommerce conversion.
Things to Take Care Of Before Buying A New Home in Delhi
Delhi, India’s political center, is of great historical significance and people of contented hearts and lively nature. We migrated from the southern part of India to Delhi because of my dad’s job transfer. Years went on, we grew up, and my dad decided to buy…
The Benefits of Working in a Prime Office Location
The location is very important for a brand that is looking to target the right audience. You can have beautiful interiors, a killer office space, hire the best team and your business will tank because you picked the wrong location. So, why is location so…
Al Ghadeer by Aldar – The New Address of Luxury and Convenience
Based on the price comparison, living in Dubai is expensive as compared to Abu Dhabi. From the cost of properties to other basic necessities, Dubai surges ahead of Abu Dhabi when it comes to the cost of living. Although Dubai nestles in itself abundant iconic…
A Complete Guide to Finding the Right Retirement Property for You
Whether you’re excited to pursue new hobbies or looking forward to settling down with your partner, retirement signals the next phase in your life. But deciding where to put down your roots isn’t an easy decision. From the benefits of a retirement village to tips…
The Resources For International Students Working in NZ
New Zealand is one of the few countries that receive students from all the countries. It also provides a stable and fulfilling future. It is, of course, one of the most sought after countries in the world. NZ provides a full package of international students…
Business Blog that Every Entrepreneur Should be Reading
Setting your startup is often difficult when you are the only one investing and have got no previous experience regarding the field. Most of the people before even taking the first step chooses to back off because they don’t have the risk-taking factor in them….
Six Tips for Finding a Literature Essay Thesis Explained
English literature isn’t an easy subject for every university student. A lot of colleges have required literature classes even if you are not majoring in literature. Finding a thesis statement can be complicated or challenging for any student. Use an essay writing service and these…
Do You Want To Apply For A Scholarship? We Explain What To Do
The first thing, find out well You should know what scholarships are available to you, both those that come from the Ministry of Education and those from the university or even from other private entities. There are scholarships to pay for tuition, others for mobility,…
Why Were Blue Light Glasses So Popular During The Pandemic?
According to the latest study by UpMarket Research, a comprehensive analysis of the Global Blue light glasses Market showed us a rapid surge in pandemic trends. From excessive revenue growth of Netflix, Hulu, or Prime to Zoom, Google Meet, and more, blue light glasses were…
Everything you should know about the flat iron
We are publishing this article to provide you a general overview of the flat irons. If you need to be detailed comprehensive guides about flat iron, just visit www.bestflatironguide.com. Not every person has the total information about their level irons, how to utilize them appropriately,…
Keep it Cool with the Colour of the Day
White for Mondays – White represents peace and mellow and looks and feels incredibly cool as well. Quite literally, the lighter the cloth is, the cooler it is. But anyway moving on from the science, you cannot deny the fact that white can be matched…
7 Types of Cool Beachwear for Men Who Want To Be Iconic For Every Girl
Men and women visit beaches and swimming pools to spend a day full of glamour and excitement. What accentuates your body assets? Well, it depends on different factors, including body type, skin tone, and more. However, your swimsuits are very important to achieve the goals….