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With the rise in competition in eCommerce, brands are taking a step ahead to provide personalized shopping experiences to their customers.
They enable their customers to design products that reflect their style.
By leveraging Web to Print Solutions, companies can easily sell customizable products and take care of print jobs and such.
What are some companies leading the world or product customization, and what can you learn from them? This post covers everything you need to know.
After a lot of research, we have created this list of renowned companies, from popular brands to start-ups that are doing an amazing job selling customized products. Let’s dive straight into it!
1. Contrado
Contrado is an expert in manufacturing and fulfilling lifestyle, homeware, and fashion products. The company enables designers or artists to sell their art and lets end-customers design their products.
There are two takeaways from Contrado. One is to have clear-cut categories to help users easily find what they are looking for. And second is providing visual continuity with colors for a better visual experience.
2. Packlane
When it comes to custom packaging, Packlane tops the list. They have a dedicated ‘Design a Box’ category on their website.
Shoppers can unpack their creativity to design amazing boxes, preview them, and get instant quotes. What’s the takeaway from Packlane?
In order for end customers to completely understand how the tool works, they add a GIF to explain the whole process.
3. Nike
It is unfair to talk about product customization and not include Nike! The shoe giant offers an impeccable customization experience that’s close to none. It offers a service called Nike By You allowing customers to personalize their shoes.
The key takeaway is to have zooming and rotating functionality. That helps users view their products from every side to get a clear understanding of the created designs.
4. CafePress
CafePress is an online retailer of user-customized on-demand products. Their product offerings include a variety of items like apparel, drinkware, accessories, decor, stationery, and so on.
They are on a mission to create human connections by letting people truly express themselves. They also work with designers to bring millions of designs for end customers.
The main learning point from CafePress is to highlight the customization feature on the homepage of your website. That will help differentiate other products from custom products.
5. Yoga Store Studio
Founded in 2003, Yoga Store Studio is one of the first specialized multi-branded online yoga retailers. They offer a range of yoga-inspired products.
On Yoga Studio, you can personalize your yoga mats, blocks, and such. You can add text and clipart, upload custom images, etc.
You can learn from this brand to provide additional information to potential buyers as to why they should purchase a personalized mat. This can encourage the shoppers to try using the design tool.
6. Cotton Creations
Cotton Creations is an online personalization store that offers affordable and quality products and customization in one place. What sets them apart is not just customization but also their aim to offer eco-friendly products.
Using their Design Tool, customers can personalize different products using features like text, image upload, name & number, etc.
When using the tool, shoppers can get a quote on their select product. This helps them get a clear idea about the price based on the customizations they have done.
7. OtterBox
OtterBox is a US-based consumer electronics accessory company. It started its journey from a garage, and went on to become one of the leading providers of tech accessories.
Shoppers can easily customize products as per their choice. They also have a live pricing system where shoppers can know the price in real-time.
What Truly Makes Product Customization Successful
If you want to enable customization on your existing store, or you are looking to start selling custom products, you can partner with a Web to Print Solutions provider.
If the latter is the case, you can get started with a ready Web to Print store that comes with a Product Design Tool. Otherwise, you can directly integrate the tool with your eCommerce admin panel.
Some of the features that can help you make customization fun and easy for you and your end customers are below.
→ Pre-loaded Template Library: With ready templates, you can offer hundreds of designs for your products. Shoppers can choose a template and further make modifications as per their requirements.
→ Text & Image Editor: Let shoppers not just add text or images but also edit them as per their choice. Using such features, they can add filters and effects to images, bold, italicize, underline text, and so on.
→ Bleed Cut Safety Line Manager: This feature is important, especially for products like cards, brochures, flyers, etc. In order to avoid trimming off text or image, a safety line manager is necessary.
→ Name and Number: For businesses in the apparel industry, this feature enables the personalization of mass products. Users can manually add or import their name and number data directly to sports tees, hoodies, etc.
→ Layer & Object Management: This feature enables users to customize each layer, for instance, text, clipart, background pattern, etc., individually. Further, with object management, they can manage the alignment of different objects.
→ Real-time Preview: You can enable users to view their customizations in real-time. They can zoom in and zoom out, rotate, etc., to get a clear understanding of how their product might look in real-time.
Apart from all these and a lot of other features, it is also important to have a user-friendly tool. An intuitive interface can help deliver a seamless and clutter-free customization experience.
Concluding Remarks
In a competitive marketplace, customization is not a luxury but a necessity. By delivering products tailored to the unique needs of your customers, you can enhance customer satisfaction and boost sales.
Inspired by these examples? Now, it’s possible for you to get started with customization on your online store. By partnering with a Web to Print Solution provider, you can successfully delight your customers by delivering an exceptional shopping experience.
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