Artificial intelligence has become powerful and accessible enough now that many businesses around the world can bring it into the fold. Key to its usage is its ability to analyse and offer feedback on vast streams of data, saving time and money if deployed correctly. With so much of marketing being targeted at online users these days, AI will only become more and more useful, and even now, there’s a lot of potential to tap into for businesses of all sizes.
Applying AI to Increase Customer Engagement
The global AI market size was reportedly already at around $12.5 billion two years ago. In just six years, that valuation is set to multiply five-fold to over $72 billion. Already, some seven in ten marketers rely on the ability of artificial intelligence to analyse data, per Influencermarketinghub.com. A big part of its usage here is to filter through potential leads and home in on a way to focus and devote resources accordingly.
As an example, say you have a marketing plan revolving around online adverts, predominantly as banners on websites. With AI analysing the data, you could see what banner designs, text, and offers get the most traction, as well as the kinds of websites that attract the users that are more willing to click on your ads. Further, this data can be used to later make predictions on where to advertise and what the focus of those adverts should be.
In application, this could apply seamlessly to businesses that operate in an industry that leans heavily into promotions. A prime example of this would be in iGaming. As the reviews and rankings site Bonus.net.nz shows, welcome offers are a big part of the business. Every single site offers a different opening promotion. With AI, these platforms could see what kinds of promotions get the most clicks and lead to the best customer retention rates.
Further Uses of AI for Business Marketing
Analysing customer behaviour and using that data to refine marketing strategies and then predict future behaviours is a major selling point of an AI-powered marketing push. With information like this, you could also offer much more personalised offers and promotions to individual customers based on their purchasing activities and even what they decide to navigate to on your website.
Further uses, as detailed by Forbes.com, include being able to supercharge your search engine optimisation. AI can quickly perform an analysis to uncover the ideal keywords, topic suggestions, and content optimisation strategies for businesses looking to enhance their search standings through articles, blog posts, and item listings. On top of SEO analysis, you could run monitoring on social media channels to identify emerging trends in real-time.
With AI essentially given the reins of a well-crafted marketing plan, it can also be left to adjust on the fly. If it sees a way to funnel resources to more successful areas or to push different elements of the plan to increase the ROI, certain AI programs can do this. Still, it’s important to keep someone on guard and monitoring the processes as, after all, it’ll predominantly make data-driven choices rather than ones with social or business responsibilities in mind.
Artificial Intelligence is a powerful tool and can certainly help to refine marketing efforts online. With a tailored approach, an AI-driven plan could yield enhanced results, and it’ll only get better over the years to come.
