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How Content Audit Can Improve Your Business

Have you been wondering what to do with your content? Tired of looking at the same old, tired articles that seem to be doing nothing for conversions or traffic? You want something new and fresh on your site – but you don’t know where to start.

Content audit is a hard and lengthy process. However, it doesn’t have to be as difficult as it sounds. Here are some of the steps you can take to have a successful content audit:

1.    Define Your Goals

Start by reviewing your content with a fresh set of eyes and ask yourself: what are the needs and goals for this content? What is it meant to accomplish? Is there any other related content that’s not fulfilling its purpose? Does it need more detail or should you break it into smaller pieces so people can consume it faster without getting bored?

A successful content audit is created by first defining what your audience needs to know and do in order for your business to thrive. This part of the process can be accomplished by answering a few key questions about who you are and how you want people to perceive you.

2.    Determine The Scope Of Your Content Audit

Take an inventory of your content and check out where you can make some improvements. With the right SEO content marketing services, this will give you a good baseline to see if there are any inefficiencies that need to be addressed. Be sure to monitor what people post on these sites by looking at analytics because the engagement ratio tells us whether or not our content is connecting with readers.

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You can audit your internal content, such as blog posts, news, and press releases, among others. You might also want to review pillar pages such as service pages and product pages to improve them for best practices in the industry.

If it’s not fulfilling its purpose or is no longer relevant, then identify which parts need more attention and where there is an opportunity for a fresh approach to being taken.

Decide what needs more detail and break it into smaller pieces. Add images where appropriate so that your content engages with readers better.

3.    Set Up A Data Collection Plan And Identify Gaps In Performance

Data collection is a lengthy process that can take up your time. Recovering data from multiple sources and adding it manually to spreadsheets takes an average of 3 hours per day. A content audit tool collects relevant stats according to specific goals or metrics so it’s easy for you to take actionable steps based on the information given.

Connect your Google Analytics and Google Search console accounts with your website. This will help you see what types of keywords are bringing people to your site and how they found it.

Set goals for each content type and fill the gaps. Certain metrics are meant to be measured so that we can assign meaning to the data collected. Identify which channels work best in terms of engagement and traffic by analyzing industry standards on an ongoing basis.

4.    Analyse The Data And Identify Gaps In Performance

Now that you know what you need to communicate, it’s time to start mapping out how and where this will take place. This part of the process is all about deciding which channels are most effective and how often each type of content should be published. Once your priority list is sorted, start creating an actionable plan for each piece of content.

Here are some tips to make your content audit more efficient:

  • Reuse your content. Combine different pieces of content to come up with a new one.
  • Rewrite your content. Your old blog posts might be lacking in meat. Try revamping them with new examples, tips, and practical details for a fresh take on your content that will add more value to readers’ lives. Go through your old articles and rework them to make sure they align with the company’s goals.
  • Expand your content. Articles that are longer than 3,000 words get 3x more traffic, 4x more shares, and have a backlink rate of 3.5 times the average article length.
  • Refresh your content. It is not always necessary to completely rewrite your article, but you can sometimes simply add some information that makes it more interesting.

There are many aspects to running a business, but the most important one is content. It is what gets your customers through the door in the first place and what keeps them coming back for more. A successful content audit can do wonders for your website’s conversion rate