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Digital Transformation

Using the innovative technology available today is a great way to increase your business’s value, boost productivity, and gain revenue. If you’re working to incorporate technological advancements into your business operations, it’s essential to take note of the ways that these changes will affect the day-to-day experience of your team members and your clients. In this article, Jason Kulpa will discuss some of the distinct ways to adopt technology to improve your business model and boost your company’s output.

Redefine Project Management

Social media has revolutionized the ways that people can stay connected to one another. Project management has been taken to the next level with online platforms like Slack, Basecamp, and Manymoon. These tools make it easy for task managers to set up chat rooms for specific teams, provide one easily accessible place for file uploads, and broadcast messages of varying urgency to everyone on the platform. Gone are the days of tracking down team members at their desks to seek an update on their progress or discuss a deadline.

Create and Share Presentations Easily

PowerPoint has been streamlining presentations and reducing the amount of paper wasted with physical handouts since it was introduced into the business world decades ago. Apple’s Keynote program offers a similar structure, with even more options for slide design, graphics, and animation, along with easy ways to share presentations between devices.

These advancements allow company teams to wow potential clients with sales presentations and get their ideas across to their fellow team members concisely during meetings. Invest time and training into these tools, which can help your teams to operate with greater efficiency and effectiveness.

Utilize Online Payment Systems

The decline in the use of cash and checks and the subsequent increase in credit and debit card usage in our society have been significant. Therefore, it’s crucial to stay on top of payment method trends by providing your clients with online payment options.

Online payment systems are beneficial for companies that sell in-person goods and services. They provide a quick and easy way for customers to pay with their cards. The Square app allows users to simply plug a small, lightweight card reader into their smartphone, where they can complete transactions in seconds, all entirely online.

Track Consumer Engagement

Aside from taking surveys or analyzing customer retention, in the past, businesses had very few ways to measure how engaged their customers were with a product or service, let alone to understand general engagement trends among different age groups. With tools like Google Analytics and Instagram Business Profiles, your company can keep a close eye on the things that your customer base is seeking online and what characteristics drive them to click.

Reach More People with Your Marketing

Digital marketing has been proven to be more effective than print or other traditional methods of advertising. You can take advantage of this significant trend by advertising your product or service on platforms like Instagram, Twitter, or Facebook, which have a massive reach for audiences of all ages.

About Jason Kulpa
Jason Kulpa is a serial entrepreneur and the Founder and former CEO of, San Diego’s Fastest Growing Business multi-year award winner, and a Certified Great Place to Work multi-year winner. Mr. Kulpa is a San Diego’s two-time winner of the Most Admired CEO Award of the San Diego Business Journal and also a semi-finalist for the Ernst and Young Entrepreneur award.

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