Today, over 4.6 billion people in the world are using the Internet via content marketing as of October 2020. Similarly, the eyeballs on social media have exceeded 3.8 billion. Heavy usage of the internet through different platforms creates a huge amount of opportunities for companies. While it has increased competition on the web.
In 2021, the fight for audience attention is a battle of content, If you are thinking about how to grow your human hair wigs online business with content marketing then read on.
What is Content Marketing and Why it is Required?
The spirit of content marketing is crafting and distributing relevant and useful content. Its target is to provide the audience something that has value, in return for the opportunity of promoting a product or brand such as the topic cluster model.
Content marketing aids you in achieving several marketing goals like it:
- Improves traffic;
- Lures a new audience;
- Increases revenues;
- Attracts leads;
- Enhances brand awareness;
- Diminishes marketing costs;
- Strengthens the brand’s rapport.
As per entrepreneur Seth Godin, content marketing is among the viable forms of marketing these days. 90% of companies use a digital content marketing approach for brand promotion. The benefits of content marketing are that you need a range of tools and content formats for effective communication.
We are highlighting the trends that have already been observed in the media:
Authenticity
One of the major challenges for digital marketers in the coming few years is to provide the organization with a human face. Why is it essential?
91% of the digital consumers are ready to pick a brand on the back of its authenticity. By having human face your priority, you can create and build your audience’s trust. Also, you can differentiate your company from your fellow competitors in the market.
Mobile content
Choose the correct content format based upon the information you have gathered. Adapt the content for mobile gadgets to push your audience in 2021 and beyond. Today, over 70% of videos are watched from mobile devices. Similarly, 26% of mobile users say that they are highly improbable to inspect as for this, a cell phone needs to be turned horizontally. This is more than a quarter of potential clients.
Ethical Content Marketing
Quality digital content is a must for beneficial content marketing. For 70% of mobile users, it is quality, which is more important than quantity. In other words: “Less is more”.
84% of generation Z or millennials (the biggest generation of consumers) do not trust conventional advertising. The best way out is to use ethical principles of marketing with an emphasis on the advantages you can give to society.
Audio content
The terms voice marketing, audio marketing, and audio experiences; all point towards the practice of making audio content. Audio content is commonly produced in the form of podcasts, radio shows, or smart home assistant skills. Renowned brands like Microsoft and Apple have gone a step ahead by bringing voice-activated assistants into our lives through Siri and Cortana.
Audio content via podcasts has emerged as a beneficial content marketing tool. The growth of smart speakers has made podcasts more popular. It is predicted that e-commerce through voice will grow and touch 80 billion USD per year. If you are planning about starting a podcast for your business, now is the best time.
Data-Driven Content Strategies
Customization has reached a new and is increasing every year. In the year 2021 and the near future, content marketing will revolve around data.
Keyword Analysis
In 2021 you will have to collect as much data as possible regarding trending keywords. This will aid you to come up with trending and relevant topics by constructing a data-driven keyword strategy.
For instance, tools such as BuzzSumo depict the trending topics for the main keyword. So, the resulting keywords (long-tail), and information related to the content’s performance.
Competitor Analysis
Surf the internet thoroughly and analyze your competitors’ social media accounts and websites to find what they are up to regarding their content strategy.
Collect information on their popular content formats and topics, style of communication, and level of engagement. You can use all this data to shape your content strategy in an effective manner.
Finding insights and key information about your target audience is the most effective method to improve your digital marketing strategy.
Wrap Up
The major lesson businesses have to learn in 2021: An online presence is one of the best ways to stay afloat. At the same time, launching a digital ad and waiting to solve all marketing issues will not work now.
You have to establish and retain a consistent connection with your target audience and share useful digital content with them to solve your problems. Therefore you have to use the best content marketing services to use its power to the fullest.
