It’s midway through the year, and you’re already focusing on 2022 and how to make your business stand out. After a bit of market research, you see about 40 firms similar to yours. Want to know the best way your business can stand out? If your answer is yes, keep on reading and learn from the experts.
1. Use Social Media the Right Way
We all know one of the main ways to make a lasting impression is by using social media. But are you using it the right way? (Did you even know there was a wrong way?)
The first thing you need to do is find your target audience. A lot of people put out an advertisement and don’t even consider who will be seeing it. You may not get many clicks and wonder why. First, you want to make sure you’re targeting the right market. For example, if you’re selling anti-aging creams, you’ll probably want to target women in their 30’s instead of women in their late teens or early 20’s.
Interact with people. This can be as easy as liking a post or asking a question to get more information. One thing you always have to do is make sure you answer as many questions as you can and try to reply to as many comments as you can. This may seem like a no-brainer, but you’d be surprised how many businesses neglect to do this.
2. Make Your Website Stand Out
If you have an online presence, the first thing someone will notice about your business is your website. This is when people will determine if they want to find out more about your company or just click the exit button. If you’re going to keep them on your site, you can do this by adding something a little extra to grab their attention and keep it.
There are a few different ways you can make your website stand out. Here are a few examples
- Incentivize people to give you their email addresses. Offer a coupon or some information they might like
- Update your website at least a few times a week.
- Have one main focus on your site
- Use videos, graphics, GIFs, and headlines
- Make sure it’s mobile-friendly
According to Forbes, it takes a person seven seconds to form a first impression of you. According to CXL, in the digital world, it takes 50 milliseconds to form an opinion about a website. With these incredibly fast statistics, making sure your website stands out, and in a good way, is extremely important to the growth of your business. Knowing this, you want to really take the time out to make sure everything about your website is up to par. From web design to page loading speeds, your business can’t afford to suffer over someone’s snap judgment.
3. Bring Employees to You
Want to know how to bring employees to you? You do this by creating the best career website for your business. This is a lot easier than you think. Ask yourself what type of employee you want and how you can grab their interest. In the last 10 years, people looking for jobs are interested in a lot more than just the pay. You’re going to have to find a way to tell your story and share your brand in a way that makes them want to work for you. Fortunately, if you have no clue as to how to do that, you can turn to a recruitment marketing agency for those specific services.
Here are a few things that today’s workforce wants in an employer
- A feeling of importance and being part of a team
- Vacation time or time off
- Not having their boss message them when they are off the clock
- Family leave
Want your company to stand out? Try a few tricks from business leaders who have been there and excelled. These simple tricks can take you from a few customers to hundreds of customers.