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From Concept to Cut: Explainer Videos and the World of Video Editing


Today, videos have become an incredibly powerful tool for businesses to utilize and increase their brand awareness. Moreover, there are different types of videos that businesses create for marketing. Among them, explainer videos are video types that stand out among the rest. This is because 96% of people today love watching video explainers to learn about products and services.

In this post, we shall talk about the video production process for explainers in detail, from their concepts to cut. Before that, we want you to understand what video explainers are and why brands (businesses) create them.

Video Explainers – Why Do Brands Invest in These Videos?

Video explainers (explainer videos) or simply explainers are short videos, which explain the products and services that brands offer. Well-created explainers aid brands in promoting their products and services effectively.

Generally, you will find video explainers on the homepage and landing pages of websites. Additionally, you can find them on social media platforms, and businesses also exploit them in presentations and crowdfunding campaigns.

Moreover, businesses invest in explainers, such as animated ones, because of the benefits they offer. We have briefly mentioned below the reasons why brands create video explainers:

  • To ameliorate the ranking of the website
  • In order to keep viewers engaged with content for a long period
  • To boost conversions
  • In order to come up with content that is easily and highly shareable

Furthermore, brands create one-of-a-kind explainers after hiring one of the best explainer video services  for their creation.

How to Create Explainers Videos from Concept to Cut

Explainer Videos – from Concept to Cut

Now, let us share with you the video production process for video explainers:

1. Know the Purpose

Firstly, you need to know the purpose you are creating a video explainer for. For instance, you may need to create a video to introduce your new product or share your brand story. Once you know the purpose you are creating a video for, you can move forward to the next step.

2. Choose the Type

Contingent on the purpose of your explainer, you can choose the right type of video explainer. As an example, an animated explainer video can work well for communicating about an intangible product your business offers. Additionally, a live-action explainer will suit your purpose well if you want to build authenticity for your brand.

3. Come up with the Script

This is the step when you will need to craft a script for your explainer. However, it is important that you create a brilliant script for an explainer video you are creating. Make sure you clearly address the pain points of your customers while creating your script. Additionally, keep the length of your script around 140 to 210 words for a 30 to 90-second explainer, respectively.

4. Create a Storyboard

Come up with a storyboard for your video to plan out scenes in your video. Besides, partnering with professionals for explainer video production lets you avoid all the hard work of creating explainers. This is because professionals can create a one-of-a-kind video explainer for you right from scratch.

5. Record the Audio

Once you have your storyboard ready, you can record the audio for your video. You will need a professional voice-over to narrate the script for your video as per your storyboard. It is important that you choose a voice-over that resonates with the type of explainer you are creating.

6. Bring Together Your Visual Assets

You will need to bring your visual assets together, including your brand logo, still images, etc., for your explainer. Moreover, visual assets you may need to incorporate in your explainer will require different expertise. So, make sure you have the right people to incorporate those assets for you in the video. Or you may do the job on your own if you are already an expert video maker.

7. Add Music and Effects to the Video

In order to refine your explainer video content, you will need to add music and sound effects to it. But make sure to use music and effects in the video that set the right tone for it.

Know the World of Video Editing to Edit Your Explainer

Editing is one of the most important steps when it comes to editing an explainer. This is because it can either make or break your video explainer. By the same token, you should know how the world of editing works for explainers. In any case, we have shared below how you can effectively edit your explainer video:

Organize Your Assets First

In order to edit your explainer, you will first need to organize your video and audio assets. Make sure you have your audio and video assets in organized folders so that you can edit your explainer.

Proceed with Editing

Start editing your video in a way that helps you get your message across to the audience effectively. As an example, you may need a wide-angle shot in your video for a person promoting your product or service. So, make edits to your video explainer accordingly to ensure you effectively communicate your message with your viewers.

Add Whatever You Can to Make Your Explainer Stand Out

You may need to add cutaways, special effects, etc., in your video explainer to make it stand out. So, tweak your video with the incorporation of elements that make your explainer stand out.

Besides, many video editing software are available today for editing explainer videos. Adobe Spark and Beyond, to name a few.

At this point, you are now all done with how the explainer video production process works from concept to cut. However, it is important that you test your video explainer first prior to publishing it. That is, sharing the video with your family, friends, or acquaintances.

Based on the feedback you get, you can improve your video if it needs improvements. Not to mention, you can confidently share a stand-out explainer video on social media platforms and your website.

Moreover, we recommend hiring an explainer video service for video production to ensure your explainer stands out among your competitors.

To Wrap up

Hopefully, you are now fully aware of how the video production process for explainer videos works from concept to cut.