It doesn’t matter how fantastic your photography skills are, if you are not advertising effectively then you simply won’t be reaching those all-important potential clients. The problem is knowing how and when to market yourself. This is something that in particular those who are working on their own can struggle with.
However, the right advertising can really boost your business in the best direction. If you are not already advertising your photography skills properly, or you are not advertising at all, then read on as we look at some of the ways in which you can get your advertising on track.
Use an Online Photo-Sharing Site
If you are not showing your photographs to others then nobody will know about you, or what you are capable of. It is really important to get your photographs out there if you want to be noticed. Photography is one of those businesses where there are a lot of people trying to make a name for themselves. Photo sharing platforms like ClickASnap represent one of the best ways in which you can share your photographs with a lot of different people quickly and easily. All you need to do is upload your photos. Online photo sharing sites offer the chance for your photos to be viewed by thousands of people across the world.
Create a Website
If you want to make a business out of your photography, then you may want to create your own website or pay someone else to do this – although this could be costly. This will allow you to showcase your photography in the way you would like and even add some text to go with your images. This is a good option if you are in wedding photography where a narrative, as well as the images, will really help you to sell the service that you offer. This could help in showcasing the quality of your work. Whilst this is a good way to advertise your skills it may take longer to reach your target audience.
Have a Social Media Presence
One of the first places that people look nowadays when they need a service of some kind is social media platforms. They want to use someone who others can recommend; they also want to be told who to avoid. Therefore, if you have a social media presence it makes it much easier for other people to recommend you and even share a link to your social media so people can see for themselves what your work is like. You can also use your social media account to regularly share examples of your new work and even interact with those who are following you. You may not realize it, but interacting with people on a public forum will also give people an idea of the type of person you are to deal with. This can also help promote your photography skills.
Many businesses do not realize quite how important the humble business card can actually be when it comes to advertising their business. It is well worth investing in having some professional business cards printed that reflect the image of your business that you want to portray. When you have a meeting with a possible client, offer them a business card. This way they will have your contact details and company information to hand in when they need it.
Business cards can also be very useful if you attend some form of event where it might be possible to hand them out. For example, if you are a wedding photographer and you are attending a wedding fair. If you take portrait photographs, then dropping cards off at local children’s groups for them to display may also help to advertise your skills and the service that you offer.