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How to improve conversion on your BigCommerce store

If you’re an online retailer who hasn’t checked out BigCommerce yet, now is the time. What’s BigCommerce? Only the next big thing in e-commerce! BigCommerce is a paid-for, hosted e-commerce platform that allows business owners to set up an online store, customize it to their branding and sell an unlimited number of physical, digital or service-based products. More than 90,000 online stores in over 120 countries, ranging from small start-ups to corporate giants like Toyota make billions of dollars in sales each year via the BigCommerce platform. BigCommerce is a SAAS (software as a service) platform, meaning retailers only have to pay fee to continue using it each month, with no contracts or complicated software.

BigCommerce may be the wave of the future for e-commerce retailers, but it doesn’t eliminate all the headaches that can come with owning an online business. BigCommerce retailers still have to contend with common issues, including improving their conversion rates.

For BigCommerce retailers who could use extra help with getting visitors to the finish line. AI chatbots have become a popular and affordable solution. Here are some of the ways AI chatbots can help you increase conversion and boost sales.

Creating a personalized experience

Shopping online can certainly be convenient, but it can be hard for e-commerce retailers to give interactions with customers that personal touch that comes with in-person shopping experiences. An AI chatbot can infuse a little personality and charm into what is typically a rather cold and impersonal experience by greeting customers, asking what brings them in and letting them know they’re standing by to help with any questions.

Additionally, you can program a chatbot to have a personality that suits your brand identity and acts as an ideal representative of your online store’s ideals and core values. The more your customers interact with your chatbot, the stronger they will associate with your brand, which can lead. Not only to higher conversion rates but also improved customer retention and brand loyalty.

A “be-everywhere” solution

A key rule of marketing is to put your product and brand where the people can see it. In addition to your website, using an AI chatbot can help you be everywhere potential customers are. Which can drive traffic to your site and help increase conversion. Because chatbots can be placed on many platforms and networks, you can use them to boost. Brand awareness across multiple channels including Facebook and Twitter. By implementing chatbots to interact with prospective and existing customers on various platforms. You can answer questions, help make purchasing decisions and more, even when they don’t start out on your website!

Enhanced customer service

One drawback of an e-commerce retail model is that it can be difficult. If not impossible, to have live customer service representatives on hand 24/7 to address queries. Using an AI chatbot can help engage customers by answering their specific questions or helping them address their unique needs. In this way, chatbots can bridge the gap between brick-and-mortar and online retail. Experiences by making the customer experience more personalized and special.

If you haven’t already, now is the time to look into how AI chatbots can drive more traffic to your BigCommerce site, resulting in increased conversion rates and an overall better customer experience. Check them out today!