I’ve been thinking about this for a while, and I think it’s time that we all start talking about how to write engaging content.
If you are like me, you have probably spent the last few years writing blog posts, articles, eBooks, etc., and you may be wondering why your audience isn’t responding as well as they should.
I want to share with you some of my thoughts on how to write engaging content that will get people interested in what you have to say.
It is important to understand that there is no one way to write great content. There are many different ways to do so. But if you want to know how to write engaging content, then let’s talk about those things.
1. Use headlines and subheadings
Don’t just include a headline and a subheading; create a uniquely attention-grabbing one. A study conducted by Moz found that traffic to content at upworthy can vary by as much as 500%.
The reason why? Headlines are often what capture people’s attention initially, and it turns out that people respond differently to different headlines. In fact, according to Upworthy co-founding editor Peter Koechley’s research, studies show that people don’t read beyond the headline.
In the case of Upworthy, the headline is often the most powerful tool to capture someone’s attention. So make sure yours is catchy, compelling, and grabs the reader’s interest immediately.
2. Involve the audience
The second step is to make sure that you’re writing for people. And it’s really about getting into the headspace of your readers. I think there’s been a lot of focus on the technical side of SEO and how we build our sites, but I don’t think enough attention goes to the human element. If you want to know why someone might read your blog post or article, ask yourself those questions. What are they looking for? Why does it matter to them? How can you help?
You’ve got to put yourself in your audience’s shoes. This is where empathy comes in. People like to connect with others who have similar interests and experiences. They enjoy reading stories about people who look and live like them. So, if you’re trying to attract readers, you need to start thinking about how you can relate to your audience.
3. Use Data to Make Your Content Engaging
If you’re like most people, you probably don’t think about data when you’re writing content. You just sit down and start typing away. However, there are ways to use data to make your content engaging. For example, if you wanted to write a blog post on how you’ve improved your conversion rates, you’d likely look at metrics such as bounce rates, average session duration, and total sessions per month. These numbers might help you figure out what’s working and what isn’t. If you’re looking to improve your social media presence, you might consider analyzing trends in follower growth, likes/retweets, comments, etc. This way, you’ll know what works best.
4. Use content creation tools
You can use AI content writing software to generate content for you. The best part is that these tools will automatically add relevant keywords to your content.
Following are some of the best AI writing softwares:
- Frase.io: Frase.io is an AI-powered text generator that allows you to type any sentence and get back a unique piece of content.
- Contentbot: Contentbot is another AI-based content generation tool. It has over 100+ templates to choose from.
- Jasper.ai: Jasper.ai is an AI-powered content marketing platform that helps businesses create high-quality content. It uses machine learning algorithms to analyze customer behavior and find topics customers are interested in.
- Copy.ai: copy.ai is a fully automated AI-based content creation system. It generates original articles by combing through news feeds, blogs, forums, and other websites.
5. Do your research
As I mentioned above, there’s no reason why you shouldn’t do your homework before publishing anything online. If you’re planning to write about a trending topic, make sure you know what’s happening around it. Also, look into how people are talking about it on social media platforms such as Facebook, Twitter, Instagram, etc.
If you plan to write about something that’s been covered before, check out the sites listed above. They’ll tell you everything you need to know about the subject matter.
You don’t want to publish inaccurate information because it’s over one year old.
6. Include visual elements to create engaging content
You might think that adding images and videos to articles is just good practice. But there are some interesting research findings about how well different types of media work together. One study found that readers prefer to read longer pieces of text with fewer pictures than shorter ones with lots of pictures. Another one showed that people tend to remember images much better than words. And another study found that people are willing to spend more time reading stories with color graphics than black and white ones. These studies suggest that including images in your content helps keep visitors engaged and improves the chances of getting shared across social networks.
The best part is that you don’t have to use fancy tools to create great visuals. Just open up Photoshop and start playing around with shapes, colors, gradients, and textures. If you’re feeling creative, try creating your own infographic templates or pictocharts. Or simply take advantage of free stock photo sites like Pixabay and Unsplash to find high-quality images.
7. Stay focused
The best way to avoid getting lost in the weeds is to keep things simple. If you’re writing a blog post, stick to one main idea. If you’re writing an e-book, make sure it’s easy to read. And if you’re writing a press release, make sure you’ve got just three sentences worth of information in there.
8. End with a bang
The end of a blog post, article, or story is often the most important part. This is where you want to make sure that you have left a lasting impression on your reader. You don’t want to come off like a one-trick pony; you want to leave the reader wanting more.
If you are writing a long piece, consider breaking it into several posts. If you do decide to split it up, remember to use the same structure throughout each section. There is no reason why you cannot write a short introduction followed by a longer body paragraph.
Include a call to action somewhere in the final paragraphs. A call to action could be anything from asking the audience to subscribe to your newsletter to inviting them to take advantage of a special offer.