Portable devices such as smartphones have changed the way people navigate the internet. The vast majority of people own a smartphone and there are several countries where the number of smartphones has exceeded the number of desktop computers. The majority of internet users are likely to be using a mobile device for web browsing. Therefore, it has become vital that websites are designed to be mobile friendly website.
In addition to the discussion above, given below are some critical reasons why the website should be mobile-friendly:
- A mobile-friendly website lets users access a website in situations when a desktop PC or laptop is unavailable. A website that is not mobile-friendly can prompt users to look for a better alternative.
- A website optimized for smartphones also leads to increased sales. A growing number of customers are utilizing tablets and smartphones for online shopping. Therefore, a mobile-friendly portal is ideal for web-based e-commerce businesses.
- A mobile-friendly website leads to enhanced visibility as search engines like Google favour them when displaying search results.
In conclusion, mobile web browsing is on the rise, so optimize your website and gain an advantage in such a competitive market.
Steps to ensure that your website is mobile-friendly:
- Website Speed and Responsiveness
A mobile-friendly website should take minimal time to load and it should be able to respond to the device being used to access the website. In other words, depending on the size of the screen, the website should optimize its appearance accordingly.
- Ease of Navigation
Displaying each and everything can look too complex on mobile devices. Hence, it’s a good practice to provide only essential parts of the site. This should mainly include – the FAQs, the contact details, the about section, and the products and services.
- Disable Ads and Pop-ups
Unnecessary ads and pop-ups blocking readable text are annoying to everyone, especially from a mobile user’s perspective. To avoid a negative user experience, you should consider disabling unnecessary ads and pop-ups for mobile users.
- User-friendly Design
To attract and sustain more audience to your website, you should consider sticking to a simple and easy-to-navigate design. A clean and uncomplicated design would be faster to load and less frustrating to your potential customers.
- Enable Desktop View
You should not forget to provide your visitors with the option to enable the desktop view. Although many users prefer the responsive version of the site while on mobile friendly website, some may still prefer the desktop version anyway.
- Regular Verification
In order to make sure that your website is working efficiently, you should consider checking it regularly on different possible mobile friendly website. Doing this can help figure out if the website displays correctly for all the devices. This is what a testing team does in large companies. If yours is an SME, you can consider hiring individuals to perform testing for your website.
However, if you’re looking for an elite and easy way out, you can get in touch with a reliable digital agency that can help you get rid of all this hassle and provide you a one-stop solution for all your requirements.