If you are here to learn the importance of content & what type of content Google loves, then you are at the right place.
You were given to be on your toes to maintain up with the search engine optimization game, however, even with frequent changes, there are a few matters that live the same. The necessity for best content material has always been there, and now it’s even greater importance.
Writing blog posts and website pages strictly for the search engines — tucking links into every other sentence and overusing keywords is useless. Your target market wants exceptional. And so does Google. Google’s frequent updates are prioritizing content material with unique thought, opinions, and useful data over heavy hyperlinks and sales pitches. And press releases are becoming less relevant to Google — unless they’re actually meaningful.
What Google Appreciates and Values?
Original content & earned media. Don’t throw press releases out the window completely — there is the perfect time and location for this traditional shape of PR. But don’t waste your advertising price range on press releases approximately corporate updates and awards. Write approximately those topics on your weblog instead. Focus your press release efforts on certainly newsworthy content — the kind that will seize the ear of dependable media sources. The kind journalists need to write about.
Light on Earned Media…
It includes coverage from trusted and dependable news sources. Research shows that earned media is far greater treasured – in the context of income or buy deal than content advertising and marketing. Essentially, your prospective clients need to pay attention from a third-birthday celebration source that your services and products are as extremely good as you say they may be. And truthfully, that’s not anything new.
Whether it’s a news supply or an overview from a friend on social media, the more your prospects pay attention to others’ comments and statements positively about your business brand and services, they extra interested they will be.
Social Media Content Distribution
That brings us to social media. Using social media is a high-quality approach to distributing information approximately your company. Dedicate a portion of your marketing finances to bolstering your social networks and engaging lovers and followers. Then create brilliant tales for your target market to share, amplifying your message. It’s nearly impossible to preserve up with Google’s changes. However, if you focus on generating original, particular content material that tells a story people want to listen… your search engine marketing won’t take a blow each time there’s a change in Google’s algorithm.