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Influencers are the new rockstars. They are fun and interesting people who make their talents, interests, and even their private lives known through social networks. They have managed to break the distance barrier that existed with celebrities, and now it is possible to interact with any person or brand with just one click.

Brands around the world have taken advantage of the engagement they generate with their fans to sell their products by hiring them as spokespersons. They rely on their credibility with their followers so that, in the same way, they trust the products or services that they offer.

The United States is one of the countries with the highest social media penetration rate. According to Statista, 246 million people use social networks, and by the year 2023, it is predicted that the number will be 257 million.

Accessing this type of advertising can have high costs, but the results are positive if you know how to choose the right influencer to get closer to your target audience. In case that your budget is not so high, you can always use small business financing to make your product known on a large scale.

Benefits of hiring an influencer as a spokesperson

A characteristic of the influencers is that they are common people, like any other person, only much cooler, and they perfectly master a subject, whether it is entertainment, fashion, or travel, for example. Their followers seek to imitate their behavior patterns, their clothing and consume the products they use or eat.

Currently, 40% of consumers depend on the recommendations of influencers when buying, and 60% have been influenced by their recommendations when buying in a store, according to figures from the Hubspot platform. If the numbers are so positive, you should take your brand to these channels, use small business financing as a tool to make your business grow quickly.

But how much does this service cost?

This type of advertising must be measured considering the cost-benefit it implies for your brand. On average, a post or a story from an influencer can cost from $43 to over $2,000, depending on the reach and number of followers. If your capital is not enough to use this resource, you can apply for small business financing, which will allow you to achieve your goals.

At first sight, it may seem like a lot of money, especially considering that to generate a campaign, you will have to make a strategic marketing plan for a set period of time, but if you consider that the return on your investment can be up to eight times higher, there is no doubt that it is worth it.

Added value for your brand

Having an influencer as a spokesperson will not only bring direct sales for your product or service it will also generate a relationship between your brand and the qualities of the influencer. If the celebrity that you chose as a spokesperson is fun, your brand will be fun; if they are smart, your product will be smart as well, and if they are bold and irreverent, your service will be like that.

This is a great opportunity for your brand to reach a much wider audience, allowing your business to grow and, above all, increase sales. To win, you have to bet, if the lack of capital is an impediment to expanding your market, ask for small business financing so that nothing, nor anyone, limits the potential of your business.

There are many types of influencers:

– Mega influencer (at least 1 million followers)
– Macro influencers (40,000 to 1 million followers)
– Micro-influencers (1,000 to 40,000 followers)
– Nano influencers (less than 1,000 or some agencies limit it to between 5,000 and 20,000 followers)

It is important that you choose the influencer that best fits your budget and marketing strategy but mainly focuses on the one that best shares your company’s values. A relationship between an influencer and brand is very special because it will be the person who will talk about your business. That is why your decision must be precise.

Don’t wait any longer for your brand to become part of the mainstream in social media. The benefits are countless and effective. Use small business financing to get the necessary capital. Could you tell us who is your favorite influencer and how you would like him or her to promote your brand?

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