Instagram as a social media platform is a huge buzz. Limited only to being a Smartphone application and a plain website, Instagram has emerged as one of the most used and loved social apps today. There is a tool used on Instagram anonymously called Picuki. Learn more about Picuki at newsuptimes.com
Having said all this, what’s equally talked about is the Instagram API update and the Instagram API changes. Exasperation spread among brands and marketers everywhere after the release of the Instagram API changes. Brands and third-party applications were exposed to stringent rules and regulations and were required to abide by the API update.
Before and after the Instagram API access update
Before the release of the Instagram API, businesses had to view metrics via insights on the application.
The new metrics and insights will empower businesses to stay ahead in the race for the performance of their organic content over what they formerly were receiving with third-party tools.
Why are Instagram metrics and analytics required?
Instagram analytics is a crucial part of Instagram marketing strategies. Marketing efforts put in by brands can amount to being a waste of money and resources without appropriate analytics reports. Analytics help in determining how great are the marketing strategies.
Content monitoring feature
Instagram API update is inclusive of a new functionality that allows businesses to restrict and moderate content. Businesses can efficiently use this feature to hide comments in light of organic content.
In addition to this feature, an automated system also detects offensive and provoking comments and helps businesses in their content moderation practices.
Business profile compatibility with the Instagram API update
Existing API tools can be used to and accessed by businesses, but, this does not come with the advantage of accessing the new features. Moreover, a Facebook login will be a requirement for this.
Instagram API as the Facebook Graph API
Facebook contains numerous useful updates to their Graph API which is inclusive of
- Data can be accessed from 140 million global locations.
- Greater engagement metrics for any URL.
- Read-After-Write API calls to support.
- Updated page insights endpoint.
- A new API endpoint was created to easily connect a Facebook customer from the brand’s application to their Messenger Bot.
- Multiple features for leveraging the power of the marketing API.
- Video API with endpoints for cross-posted videos.
- Updates to Webhooks, Facebook’s subscription-based push service for apps.
Instagram API updates metrics and insights you should know Instagram has an abundant range of metrics and insights for brands and businesses to measure their performance, compare, and analyze their goals and results, understand audience liking and behavior and then bring changes in their marketing strategies accordingly.
For individual posts, brands can track reach, impressions, saves, and video and profile views.
In stories, brands can track exit rates, impressions, website clicks, reach, replies and people insights. Stories on Instagram are a new method that’s helping advertisers track performances.
For the audience, brands can track age, gender, top locations.
With Instagram having modified its API for websites and access, it is becoming crucial by each passing day for brands to adapt to it for a prosperous business.
Sara Brooke is a Social Media Strategist, author, writer, and blogger. In this article, she is writing about the Instagram Analytic tool. Through Instagram analytics, anyone can track the performance of Instagram feeds, followers, photos, etc.