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Jobs-to-Be-Done

There are many ways to generate new innovative ideas for products. One way is the jobs-to-be-done framework, a systematic process of inquiry that Fortune 500 companies around the world have used. In this blog post, I will talk about how you can use the jobs-to-be-done framework to find breakthrough ideas.

1. What is the jobs-to-be-done framework and how does it work?

The jobs-to-be-done theory is a systematic process for understanding consumers and uncovering new, breakthrough ideas. A company can use this framework to compare the current products on the market against what customers are trying to get done. If their needs do not match up with a product or service, then there is an opportunity for improvement.

The jobs-to-be-done framework breaks down the job that customers are trying to get done into discrete steps. This makes it easier for companies to identify new product opportunities because they will know which customer needs should be met with specific features and benefits. Once these features have been identified, then designers can begin ideating on how to meet those needs.

The main steps in the jobs-to-be-done framework are:

  • Identify a Job to be Done  – The first step is identifying the job that customers want to get done. This can come from direct customer feedback, consumer insight research, or secondary research on human behavior and psychology from existing academic literature. If there is no existing research on the topic, then a company can use its own knowledge and expertise.
  • Map Out Job Steps – When companies try to identify what job customers are trying to get done they will end up having too many steps. This makes it difficult for designers to find out which parts of the process could be improved upon. To make this process easier, companies should map out the job steps in a visual timeline. The key is to focus on important steps that are critical for getting the job done.
  • Identify Customer Segments – Once you have mapped out all of your customer’s jobs-to-be-done, then it is time to find where each job step might be different for each customer. This helps companies determine how consumer needs change at the individual level and allows them to find which features should be included in a product or service offering.
  • Prioritize New Opportunities – The final step of the jobs-to-be-done framework is prioritizing new opportunities that can help improve upon the job that customers are trying to get done. This can be achieved through brainstorming sessions or customer interviews. Companies should consider which ideas will improve the entire experience for their customers and ultimately drive revenue growth.

2. How do you use the jobs-to-be-done framework to find breakthrough ideas

When it comes to breakthrough ideas, companies often start by asking customers what they want. While this is a good place to start, it does not always lead to the most innovative ideas that could make an impact on revenue growth.

That’s where the jobs-to-be-done framework comes in. This systematic process has allowed many Fortune 500 companies like Apple and Intuit to identify new product opportunities. A company should start by identifying the job that customers are trying to get done to apply this framework. Then they must map out all of the steps in a visual timeline and find where each step might be different for each customer. Once companies have gone through these steps, they can prioritize which ideas will improve their offerings and ultimately drive revenue growth.

This framework is an essential part of the design thinking process, which helps companies develop innovative and differentiated ideas compared to their competitors. The jobs-to-be-done framework allows designers to uncover opportunities that they otherwise would not have considered. Once they know what job customers want to be done, it becomes easier to ideate and develops the most innovative solutions.

3. Why should companies use this process for generating new innovative ideas 

The reason why this framework is so useful for generating new breakthrough ideas is that it allows designers to uncover opportunities that they otherwise would not have considered. Once they know what job customers want to be done, it becomes easier to ideate and develops the most innovative solutions.

Designing new services or products that are different from their competitors is difficult without having a clear understanding of what job customers are trying to get done. The jobs-to-be-done framework provides easy step-by-step process companies can use to generate new ideas.

4. The benefits of using the jobs-to-be-done framework as a tool for innovation

A jobs-to-be-done framework is an essential tool for innovation. Designers can use this process to uncover opportunities that they otherwise would not have considered by mapping out all of the steps in a visual timeline and finding unique ways each step might look with different customer segments. Companies should consider which ideas will improve the entire experience for their customers.

By using this framework, companies can find new ways to differentiate their products and services from competitors. This ultimately makes it easier for them to create innovative ideas that will be beneficial in the long run. The jobs-to-be-done framework is an essential part of the design thinking process, which helps companies develop breakthrough ideas that are innovative and differentiated.

5. A summary of what we have talked about in this blog post

This process can help companies create new services or products that are different from their competitors. Without taking into consideration what job customers want to be done, it is difficult for designers to come up with ideas that will be beneficial in the long run. 

The jobs-to-be-done framework is an essential part of the design thinking process, which helps companies develop breakthrough ideas that are innovative and differentiated. By using this framework, companies can find new ways to differentiate their products and services from competitors. This makes it easier for them to create innovative ideas that will be beneficial in the long run.

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