This is a common mistake that many people, even business owners, make at times, thinking that logo design and visual identities are one and the same thing. But if you asked an experienced professional graphic designer or a marketer, they would tell you the exact difference between both these things. This much you would agree that an idea creates a business but that isn’t sufficient for establishing one. Once you have created an idea and are able to present it on paper, the next very important thing in front of you remains; to present it in front of the world.
Your logo tends to be a very important element of your business and your brand’s identity but that’s not all about your visual identity. It won’t be wrong to say that a logo is an important element of your brand’s visual identity as well. And here is when people get all confused with both these things. So, how to suggest the creation of logos to your professional graphic designer? And how will you be able to tell the team what has to be done? So for that, you do not have to worry because this article is going to give you an insight into both these things and also tell you the difference between them.
Getting insight into a logo
When you open a logo maker free website you get loads and loads of options there. It consists of a company name, abbreviations, a bit of graphics, a trademark, and a few more elements if required. These things together make a visual representation of what your company sells, what it is going to do in the future, its mission, and other things. But one of the most important things that your logo has to do for your brand is creating a recurring memory of itself. It is also the element that a person recognizes ahead of anything else in the market.
Therefore you can say that your logo is going to be the image carrier of your brand. And also the symbol that people will recognize to know about your brand. It will be there not only on your goods and services but also on your brochure, products, and every other thing.
Getting insight about visual identity
The next thing that we will be learning about is visual identity. But before that what will be your answer if someone asks you, “how will you determine the identity of a brand?“ Don’t you think the brand’s identity always remains bigger than its visual properties? True your visuals are going to be the intermediator between your products, services, and your customers. But it’s not all that matters.
Rather create an identity of an organization, your goods, employees, organization building, services, after-delivery services, servicing part, and other elements- all of it matters. And that is the reason why your branch visual identity includes so much more than your logo. If you have a digital presence and want to create a buzz around it everything that you do including your marketing will be included in your visual identity. If you have a website, a digital brochure, a digital service page, and online marketing- all of it plays a vital role in creating a visual identity.
How to create a logo vs creating a visual identity?
One of the most effective ways to understand the difference between these two things you should know about their creation. A lot of people would already know multiple things about both of these but here we are going to tell you a few key points that will surely help you in understanding these things.
- Creating a logo
So let’s start by knowing how to create a logo. Actually even in knowing how you have to create a logo there are different parameters that have to be kept in mind. It surely is the work of your graphic designing team but a lot of inputs and brainstorming has to go inside it to make it timeless. There are basically different types of logos and some of the important ones among them are we should say common amongst them are Monogram, Wordmark, Emblem, Combination, and Badge.
To create a logo you will have to start from researching on the Internet, checking out your competition, looking for a free logo maker website, and then brainstorming on what kind of logo will suit your system. After this there are multiple steps that have to be followed by the designer before presenting a few options in front of you. It’s true that creating a logo is a complex process which not only exhausts the efforts but also resources; but it’s of utmost importance.
Because your logo is one of the most important parts of your business and marketing. If this one gets right, you will not have any problems thereafter in many areas.
- Creating a visual identity
Now first of all you will have to understand that visual identity is not a single element or a commodity of your organization. It is something that you cannot touch (intangible) but it will matter a lot. And there are similar steps while creating a visual identity as that of a logo but both of these are two different things. To create a visual identity it’s not just your graphic designing team that has to work. There are multiple other teams that have to give in their inputs here.
Even while in the designing stage you will have to keep in mind a lot of things that will make your visual identity so much better. So let’s have a look at a few things that will help you in making a better visual identity.
- Analyzing your company before and doing anything else
Okay so to get it started you will have to first analyze your company and whatever it is going to do in the future. Isn’t this the same thing that you do while designing a logo in the initial steps? So to do this process the right way you will have to jot down the company values, strengths, weaknesses, vision, mission, future endeavors, and every thing that you know about your competitors one these parameters.
Post this, you will have to define your target audience which will be your second important thing in the visual identity.
- Creating an inspiring board
If you want to increase the chances of creating a better visual identity you will have to choose better representatives for your company. An inspirational board will work as an anchor to your organization and will always help your organization in evolving better.
- Choosing the fonts and color palettes wisely
Next when you sit down to create the visual identity and its elements you will have to be very specific about the fonts and the colour palette that you are going to use. Keep in mind that all that you send out on digital and non-digital platforms about your company will be the bearer of your name. So will it not be better if you do it in the right way or the best way possible.
Also keep in mind all your offerings and future plans before deciding the colour palette or the font. Because whatever you create should be there and will be there for a long time.
If you are a business owner, you might want to get to know about this. And if you are someone who has just started up we would suggest you give authority to this entire blog to understand various aspects that are discussed in this. It will not only help you in doing the analysis right but also in creating the logo as well as the visual identity in the best way possible.
We will also suggest that you should read the market as well as the competitors well to establish a stronger and better marketing structure or other elements for your organization. This will help you in taking the edge off from your competitors.