Frankly, mailer boxes are a chic and robust option for businesses that long for custom gift boxes. Features like self-locking, protective dust flaps, and 100 percent recyclable material makes them a perfect packaging solution for brands that are keen to compete with big spenders.
The best thing about custom gift boxes is you can completely customize them from the inside out. They are a handful of containers that leaves a lasting impression on customers.
Why should you use Mailer Boxes as Primary Packaging?
Embracing mailer boxes as a primary packaging is perhaps the best thing that could happen to a business. Besides being fully customizable, these boxes:
- Can be easily sourced using the highest recyclable content.
- Gives you a clean and crisp appearance once printed using different techniques.
- Have a single-wall that is carved with corrugated cardboard.
- Are shipped flat as they are super easy to assemble.
- Can defy the external pressures up to 30 lbs.
Establish Instant Brand Recognition
With consistent colors and branding, you can improve your brand awareness by 80 percent. By the same token, consistently branding across various channels can boost your proceeds by 23 percent. And to your surprise, one of these channels is product packaging.
Take Tiffany & Co’s signature blue box, for example. It is firmly embedded in our memories; that’s why people can instantly recognize the brand without seeing the logo or the packaged item. In brief, instant recognition is what you should deem to build. So your customers can immediately recognize your brand and product upon seeing the package at their doorstep.
Bespoke mailer boxes give you the perfect opportunity to grow your branding efforts by covering the packaging channel. Most of all, it will help you create, build, and establish brand recognition for your business.
Designing Custom Gift Boxes is a Cinch
Acquiring the services of a professional packaging company in the US, such as The Legacy Printing can greatly take the pain away from the entire process. Your packaging partner will suggest you the best design for your custom gift boxes that’ll exceed your customers’ expectations and make it a worthwhile investment.
And let’s not forget cardboard boxes can be printed on the outside and inside. So make the most of each space and effectively tell your brand story. If that’s not enough, then here are some key pointers to help you carve Insta-worthy packaging without spending a fortune.
Revive your Unique Selling Proposition
It’s the unique selling proposition of a brand that distinguishes it from the rest. Before you take the big leap, pause for a moment, and reconsider what makes your business unique.
Once you realize what makes your business stand above the rest, you can tell your customers why they should buy from you an why you are darn so special. As you move forward with the design process, keep reminding yourself of this point to make a winning difference.
Know your Audience and their Expectations
If you have been selling goods for quite some time now, then your consumers will definitely have expectations from your brand. It’s nearly impossible to create compelling custom made gift boxes if you don’t know what they expect.
When you combine your unique selling point with their expectations, you will be able to deliver an exceptional experience. Something your ideal customers won’t get over soon.
Strengthen your Brand using mailer boxes with Logo
It establishes an emotional connection between your brand and your customers. So, start by creating a logo that demands immediate attention.
Bear in mind customer expectations and your USP. These will help drive design choices and make your customers fell in love with your product packaging.
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