With digitized business models gaining momentum worldwide, it has become almost essential for you to tune yourself accordingly. This is the primary reason you should switch to digitized business cards from paper-made physical cards.
The change in business operations, with the digital mode becoming integral, means your networking solution also depends on digital cards. To facilitate networking, you should opt for an affordable digital business card, which is easier to create compared to paper-based cards. The digital card market size is growing. According to the latest survey report published by Allied Market Research, the market size of digital cards stood at US$ 159.36 million in 2022. It is estimated to reach US$ 505.2 million by 2032, growing at a CAGR of 12.5% from 2023 to 2032.
When navigating the current business model, you find that everything has turned digitized. You are not using paper-based publicity materials and brand promotion; no business letters are received, replies mailed on company paper-made letterhead, or physical visiting cards exchanged. Digitization has replaced them all. Yes, today’s business landscape is marked by almost complete digitization. To stay competitive in business, you must change your business model accordingly.
In this regard, your first step should be immediately switching to a digital card (if you are still using a paper card) to prove to your customers and business associates that you are on par with them in digital information-sharing mode.
Why Should You Switch Over to Digital Cards?
A digital card can be an important tool for promoting your business. You should use digital cards due to their manifold utilities and because they prove to your customers and business associates that you are moving with the times.
A digital card is a necessity for you as you might be considered old-fashioned if you exchange paper cards. This is why digital cards have become necessary for all forward-looking entrepreneurs.
We are listing below five reasons why you should use digital business cards instead of paper cards:
Easy Business Info Dissemination: Being a digital version of a card, you can provide more information about your products and services and pointers about the benefits customers will gain from buying your products. Paper-printed cards don’t have enough space for it. You will find an e-card as an information solution for your business platform here.
Immediate Transmission: Unlike paper-made cards that have to be exchanged manually, a digital card can be emailed and transmitted via WhatsApp within a few seconds to the tablet, PC, or mobile phone of the receiver. If your customer or business associate wants to contact you, they can do so within a few moments.
Strong Digital Database: You create your database when you receive a digital card. Similarly, your customers, whether existing or prospective, and others associated with your business can also create their database, with you being one of the entities in their database. This database can be used for business whenever required.
Networking Tool: A digital business card can be a useful tool for networking. As you receive digital cards, you can create a business analytics strategy. You can do this by using your networking skills. Since you can monitor which person visited or revisited your card, you know that the person must have an interest in the range of products and services provided by your company. It can be a great benefit for you to immediately contact that person and utilize your networking talents to encourage them to stay in touch with you.
Organically Promoting Your Business Exposure: You can integrate an affordable digital business card into different social media platforms to promote your company and its products and services. Social media platforms are visited daily by a large number of people. As a result, the exposition of your company and your brands can be done organically, giving you excellent business exposure.
Top Five Ways to Promote Your Business through e-Cards
Business promotion through digital business cards has become a reality. Digital business cards can open up several avenues for facilitating and generating trade queries, converting queries into actual sales, and, finally, enhancing your company’s bottom line. We are explaining below the top five ways you can promote your business through e-cards:
Visually Strong: Business information-packed digital cards are much more attractive than paper-printed cards. They are visually strong. You can play with colors and graphics in your e-Card.
Multimedia Elements: You don’t find this advantage in paper cards. You can use photos and videos to profile your products or services robustly. If the multimedia presentation is engaging, you can gain much from the product publicity point of view.
Link Sharing: Sharing company news or conferences held by the company is increasingly used as a marketing drive. You can share this news if your company has signed some agreements on technology transfer or business tie-ups. This can greatly promote the image of your company.
Company Visibility: The visibility of your company or sales platform can be robust. Such robust visibility may boost the business. The digitally-empowered card can enable the receiver to look at all vital aspects of the company. If anyone receives it, they can also share it with others. Thus, the viewing trend can grow organically over a short period.
Conclusion
The overall business model has become fast-paced, thanks to the digitization of business processes. As a company owner, you must also prove to your business associates and customers that you have moved ahead with the times. Things of the past that marked the earlier business model no longer exist.
You may face several problems if you adhere to the old model, as your customers and business associates are no longer following it. Due to technological changes, your business associates and customers hardly use old and archaic paper-pulp-made business cards. They have mostly switched over to digital cards. To stay in business and match their preferences, you should also use e-cards.
