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Online Reputation Repair/Management – A Brief Overview

Adam Smith
Adam Smith
5 Min Read

Since the year of 2010, the prominence of online presence began uprising quite massively, especially due to the emergence of the internet. Hence, to accumulate a larger consumer base and immense popularity, most entrepreneurs are trying to build up their online reputation.

And, in this case, the online reputation repair services can be of their help. However, before asking for their assistance, you will, first, need to have a clear conception in this aspect. Hopefully, the information, provided below, can be of your help.

How Does Online Reputation Work?

The aspect of online reputation generally works through two different cycles. These are – vicious cycle and virtuous cycles. Each of them is unique in their own accord and, thus, needs to be managed differently. Let’s learn more about them.

  • Vicious Cycle: The vicious cycle is all about offering misleading information and rumors. Hence, it can be quite risky for your organization. Nonetheless, you can get a decent amount of keen visitors to your website through this procedure. The steps regarding a vicious cycle usually include –
    • Writing poor quality content on your website
    • People will click on anything that seems to be scandalous
    • The search engine will find such content popular and give it a higher ranking
    • Now, the social media platforms will amplify their reach and clarify the negative materials
    • The online gossip will create even more web traffic but, in turn, might tarnish the reputation of your website
  • Virtuous Cycle: Unlike the previous option, the virtuous cycle aims to maintain transparency throughout its course. Therefore, if you wish to opt for it, then you will need to write about something positive and true. Additionally, it can also help you to repair your online reputation, which was tarnished by the vicious cycle. The steps included in this aspect are –
    • Writing high-quality content to rank higher in the SEO
    • People will click on the option where they can find the exact information they are looking for
    • Search engines thrive to promote informational blogs or links
    • Social media platforms will amplify the reach and acquire more visitors
    • The follow-up comments and content will validate the positive outlook of the same

Why Should You Care About Your Online Reputation?

According to an online reputation management agency, almost 80% of people, these days, search for something online before buying them. Here are some reports that might help you to understand more in this aspect.

  • Almost 2 out of 3 people consider the web to be the most dependable source of information.
  • Before choosing a local business, around 97% of people go through the online reviews of the same.

So, as you can see, if you do not have a decent reputation, then it might be a bit difficult for your company to move forward.

How to fix the online reputation of your organization?

There is a myriad of tools and strategies that you can use to repair the tarnished reputation of your business organization. Check out some tips here.

  • You can push down the negative content with positive high-quality SEO optimized content. It is vital to remember that 75% of visitors barely scroll through the second result page in Google. So, if you can move it past the first page, you have removed it relatively from the public eye.
  • It is vital that you take advantage of the social media hype and focus on the business page on Facebook, Twitter, etc. Make sure that you post regularly to retain customer attention.


Boosting the online reputation of an organization isn’t child’s play. It requires patience, expertise, and efficiency to build up the same. Hence, it would be better for you, if you could hire an online reputation repair agency to do the task for you. Good luck!

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