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Open an e-commerce: why do it in 2020 and 2021

Open an e-commerce: why do it in 2020 and 2021 

Opening an e-commerce in 2020/2021 is particularly recommended, since online stores have recorded important numbers in recent months, also due to the Coronavirus pandemic.

The Covid-19 pandemic has revolutionized everyone’s life, also changing the purchasing behavior of consumers. E-commerce sites, in particular, have seen a significant increase in online sales in this emergency period . During the spring 2020 lockdown, when people were forced into their homes, even the most skeptical, in fact, relied on online shopping continuously.

Even in the post lockdown period, probably due to the fact that people continued to feel not yet completely safe to go into stores to shop or to handle money and credit cards (which can be haunted by bacteria), the trend of online shopping is confirming its growth.

It is not surprising, therefore, that more and more offline sellers have decided in recent months to open an e-commerce or to upgrade their online store .

How e-commerce has changed in 2020

We have already had the opportunity to underline that the growing confidence in digital payments and the distrust in the use of cash and in frequenting physical stores have contributed to favoring the explosion of e-commerce in Italy in 2020.

In addition to the significant increase in e-commerce turnover and the growth in the value of online purchases from websites or mobile, especially since the explosion of the Coronavirus pandemic, there has also been a change in the typical dynamics of this mode of sale. Specifically, e-commerce is becoming and will increasingly be “local” .

The disruption of daily life due to the Covid-19 pandemic, therefore, represents a great opportunity for local stores to implement, also in view of 2021, an online channel in their sales strategy. Thanks to good e-commerce and adequate development in the fields of logistics and delivery, in fact, even small local businesses can be able to better meet the demand of their customers (local and not), being able to export their products far beyond their usual natural boundaries.

The e-commerce sectors that grew most during the lockdown

Now that we have seen the general trend of the e-commerce sector in 2020, it is interesting to also highlight the specific sectors that have benefited most from this recent boom.

Within the generalized growth of online purchases, in fact, some e-commerce sectors stand out that have seen their sales flow increase in a particular way with the explosion of the Covid-19 pandemic. The food sector, for example, has become in a few months the commodity sector with the most transactions, an element that has led several professionals to open food e-commerce.

Among the e-commerce sectors most on the rise in this period, there are, then, those relating to pet care, fresh and packaged foods, products for home care, and those for personal care.


Other areas also recorded significant growth in 2020: these are, for example, the health and beauty sectors (driven by pharma), electronics (with the boom in PC purchases due to the explosion of work in the smart working model) and publishing (especially with regards to streaming content).

Why open e-commerce and why do it now

The reasons for opening e-commerce in 2020 or 2021 are many and not all are linked to the effects of the lockdown on people’s daily lives.

Among the advantages of having an e-commerce site (or rather, of having a well-structured and efficient e-commerce site) stands the possibility of selling 24 hours a day, 7 days a week . A physical store has an opening and closing time and, in these emergency months, several shops have been forced to lower their shutters in advance due to anti-Covid measures. An online store, on the other hand, has no constraints. This means that you can sell your products at any time, even at night and with minimal effort.

An e-commerce site also allows you to reach more customers , not being tied to geographical constraints as a physical store is. With a good distribution and logistics service, you can also sell your products to a customer who lives on the other side of the world.

A physical store, in addition to the constraints of time and space, also implies important costs, related to rent and bills. An e-commerce site built with WordPress or other digital tools, on the other hand, with the exception of hosting, has no fixed costs .

It is therefore clear that the possibility of opening an e-commerce for your business is a great opportunity . Doing it now, that the Coronavirus pandemic is pushing more and more people to turn to the web to make their purchases, is even more recommended.

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