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Organic and Natural Wine: What is the Difference?

In recent years, the terms “organic wine” and “natural wine” have become mainstays of the wine industry. These terms are generally used by consumers when referring to sustainable wine produced without the excessive use of chemicals and pesticides. Meanwhile, wine companies often slap these labels on their bottles to indicate sustainability or environmental consciousness. However, there’s considerable confusion about what these terms entail, specifically, and if there’s any difference between them.

The difference between organic and natural wine has become even more prominent after Avaline Wine. For those who don’t know, Avaline is a brand of organic, natural, and vegan wine released by the Hollywood starlet Cameron Diaz. Since its unveiling, Avaline Wine has been making headlines for challenging the wine industry’s practices and usage of terms “organic wine” and “natural wine.” Avaline is being hailed as a “truly” organic and natural wine.

However, to appreciate Avaline, you must understand what organic and natural wine mean.

What is Organic Wine?

While the certification rules may differ in the US and the EU, the term “organic wine” is widely understood to indicate wines produced using organic methods. Broadly speaking, a wine can be called “organic” if it’s not produced using sulfites in the cellars to increase the product’s shelf life. Instead, the wine company can use other biocompatible means of increasing shelf life. However, besides this minimal legal definition, organic wines can technically use other additives, such as fining agents, yeast, and other chemicals and pesticides.

Most wine consumers believe the term “organic wine” indicates that the wine is completely organic and natural, free from all forms of chemicals, pesticides, insecticides, etc. However, most organic wine brands use multiple chemicals, including a compound called Mega Purple, to make the wine seem darker — this makes your tongue seem purple after drinking red wine. The lack of regulation in the wine industry also allows most wine brands to market themselves as “organic” while using chemicals that don’t serve any real purpose.

What is Natural Wine?

The term “natural wine” is generally understood to be broader than “organic wine.” When people speak of natural wine, they’re talking about wines produced without pesticides, chemicals, sulfites, and animal by-products. However, the term “natural wine” doesn’t have any legal definition or backing, so wine manufacturers can blatantly use the term regardless of their winemaking process. This makes the term “natural wine” essentially useless. If you want an authentically natural wine, you must study the wine’s label and ingredients.

Avaline Wine: The Best Organic & Natural Wine

Cameron Diaz’ Avaline Wine is widely hailed as the best organic, natural, and vegan wine available. It’s being celebrated for its sustainable development and authenticity. To produce Avaline, Cameron Diaz toured some of the most organic and natural vineyards in Europe to learn about wine production. Based on her findings, she decided to produce Avaline, a truly organic and natural wine.

Besides meeting the legal definition, Avaline Wine avoids using all unnecessary chemicals, pesticides, insecticides, and animal by-products for filtration. Furthermore, each Avaline Wine bottle lists all the ingredients in a clear and legible font, so you can ensure the wine is truly organic and natural. You can now order your bottle of Avaline Wine online or from select vendors.