Branding and targeting relevant audiences are the cornerstones of building a thriving online store. If you sell vegan subscription boxes in Queensland, generic SEO strategies can’t help you target potential customers there. Big-name companies will likely outrank you. Worse, your brand may not even be visible when someone specifically looks for Queensland-based providers. That’s where the right SEO agency can help you. Their expertise and industry know-how can strategically establish your presence online. Here’s how.
Experience with Google Business Profiles
Google Business Profiles (GBPs) aren’t just for brick-and-mortar stores. Even e-commerce businesses benefit from it, because it places your brand right in front of users searching for what you already offer.
The best ecommerce SEO company can set up a meticulously optimised GBP that lists everything from your brand name to store links, customer testimonials, and your best-selling products. The result? Users get to know about your brand even before visiting your site, and they get immediate information about how to contact you.
Targeting the Right Keywords
You could be targeting generic keywords right now, such as “sandwich shops”, “printing services”, or “craft beer”. SEO experts expand your keyword strategy by optimising your content with more focused keywords relevant to your target audiences. So, when someone searches for “artisanal bakeries in Perth”, your business pops up in their search results. By targeting something generic, like “artisanal bakeries”, the chances of that happening are very low.
Building Your Backlink Profile
When there’s more chatter about your business online, it automatically signals trust to potential customers. This is where organic backlinks come into play.
E-commerce SEO teams know the strategies to help you acquire citations from reputed media outlets, business listings, blogs, and other local directories. More importantly, they focus on earning backlinks within relevant circles. Your brand builds credibility quickly and gets presented to audiences who are already present in those circles.
Optimising for Voice Search
AI is changing how people search, and now is the time to capitalise on this. People don’t just type queries on Google anymore. They also use voice search, asking Google or ChatGPT, “Where can I find an artisanal bakery near me?”
SEO teams with modern search strategies know how to optimise website content for these queries. They can create content that heavily incorporates natural language and answers common queries related to your target keywords. At that point, your pages start showing up in voice search results and even receive citations in Google’s AI overviews, thereby expanding your audience.
Adding Structured Data to Your Website
Search engines use your site’s structured data to understand who you are and what you do. For instance, if you sell customised cookies online and have pages with recipes, their structured data would include cooking times, temperatures, ingredients, calorie counts, etc.
When search engine crawlers go to your site and find this information, they know exactly what your pages are about and display them for relevant searches. You can optimise your websites with structured data to rank better, particularly in special sections like Google’s rich snippets, with the expertise of an SEO agency.
Regularly Updating Website Content
From the product descriptions and blogs to category pages and about us sections, every area of your site needs to be up-to-date. Outdated content leads to a poor user experience, which ultimately harms your search engine rankings. Moreover, it also means your content isn’t optimised for any new keywords or search queries that customers have recently started using.
With an expert SEO team by your side, these are hassles you can forget about. They regularly update site content and tweak their SEO strategies to adapt to evolving customer demands and search behaviours, so you’re never missing out on conversion opportunities.
Ending Note
Hiring an SEO firm may seem like quite a significant investment, especially when you want to spend on growing your business. However, it’s an investment that can pay off extremely well, as this guide already indicates. If you’re looking to scale your e-commerce business rapidly and see consistent results, we hope this guide explains why partnering with an expert firm is necessary.
