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Terms of SEO You Should Be Familiar With 

The digital marketing industry is booming with new prospects and players in the field. As businesses and organizations now realize that they need to shift their focus online, it’s clear that SEO Dubai and other digital services are in demand. That means people with experience and skill in the field are also in demand. For the uninitiated, there’s a lot to learn when it comes to online marketing. You’ll need to familiarize yourself with the general theory as well as the specific steps that you need to take in order to optimize your website. To help you perform better, we’ve compiled a list of terms you need to be familiar with when starting off with SEO:

On and Off-Page SEO

These are perhaps the two major terms when it comes to SEO. While On-page SEO refers to the optimization you perform on your own website, off-page refers to the optimization that is performed outside your own website.

Internal Linking

In on-page SEO, you have to make sure that every visitor that lands on your website navigates and browses through it. You’ll want each and every visitor to be able to view all sorts of related content when they find the information they need. That’s why we link each page that has relevant information to the pages we know the user is going to find essential.


In off-page SEO, backlinking is the process of getting referring links and mentions from other websites. This is one of the most important aspects of SEO as it involves reaching out to various blog sites and relevant industry heads. You need websites and organizations to link back to your site. This ends up increasing your domain authority, page authority and your brand’s credibility.

Domain Authority

This is a metric that measures how credible and authentic your website is. The authority you have in any specific domain or niche determines how authentic a source your content can be. Having a high DA means that you’re a very well-established trustworthy entity that can be relied on for information.

Bounce Rate

This is the percentage rate of the duration that any given visitor spends on your website before leaving. The process of leaving a webpage without opening other links on the site is called ‘bouncing off’. That is why a good website infrastructure and internal linking are required to make sure that a visitor stays on your website for as long as possible.


It is generally used to refer to the search engine algorithm of Google. Algorithm update means that the search engine has updated a few signals to an existing algorithm. Algorithm refresh refers to the process in which a search engine runs the same algorithm whereas new algorithms are the major updates of Google’s search engine that improve overall search quality.

Black Hat

Black Hat SEO is the practice of risky tactics that fundamentally go against all the algorithms of Google’s algorithms. These include keyword cannibalization, paid backlinking, link farms, spamming in the comment sections of various blogs and negative SEO. Negative SEO is the practice of trying to demote your competition by accusing them of performing black hat techniques.


Search engine crawlers are programs that aim to scan a website’s pages that the search engines will crawl and then index.

Indexing and De-indexing

When the search engine crawlers are done crawling a website, they store the scanned webpages in caches. This is known as indexing. Whereas, when data is removed from a search engine index, it’s called de-indexing.


Intent or Search intent is the purpose which the user has in mind while conducting a search. It can be either informational, transactional, etc.


Key Performance Indicator is a value that tells us how well an activity is achieving its goal.m


Search Engine Result Pages are the resulting pages that are displayed whenever you perform a search. Although these are just some of the terms you should know, there’s a lot more that are mandatory for you to learn before you become a certified SEO expert. In all scenarios, it’s better if you have a digital marketing agency that provides you with the best services. This will allow you to focus on your business rather than on learning new things about the online market.

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