On and Off-Page SEOThese are perhaps the two major terms when it comes to SEO. While On-page SEO refers to the optimization you perform on your own website, off-page refers to the optimization that is performed outside your own website.
Internal LinkingIn on-page SEO, you have to make sure that every visitor that lands on your website navigates and browses through it. You’ll want each and every visitor to be able to view all sorts of related content when they find the information they need. That’s why we link each page that has relevant information to the pages we know the user is going to find essential.
BacklinkingIn off-page SEO, backlinking is the process of getting referring links and mentions from other websites. This is one of the most important aspects of SEO as it involves reaching out to various blog sites and relevant industry heads. You need websites and organizations to link back to your site. This ends up increasing your domain authority, page authority and your brand’s credibility.
Domain AuthorityThis is a metric that measures how credible and authentic your website is. The authority you have in any specific domain or niche determines how authentic a source your content can be. Having a high DA means that you’re a very well-established trustworthy entity that can be relied on for information.
Bounce RateThis is the percentage rate of the duration that any given visitor spends on your website before leaving. The process of leaving a webpage without opening other links on the site is called ‘bouncing off’. That is why a good website infrastructure and internal linking are required to make sure that a visitor stays on your website for as long as possible.
AlgorithmIt is generally used to refer to the search engine algorithm of Google. Algorithm update means that the search engine has updated a few signals to an existing algorithm. Algorithm refresh refers to the process in which a search engine runs the same algorithm whereas new algorithms are the major updates of Google’s search engine that improve overall search quality.
Black HatBlack Hat SEO is the practice of risky tactics that fundamentally go against all the algorithms of Google’s algorithms. These include keyword cannibalization, paid backlinking, link farms, spamming in the comment sections of various blogs and negative SEO. Negative SEO is the practice of trying to demote your competition by accusing them of performing black hat techniques.
CrawlingSearch engine crawlers are programs that aim to scan a website’s pages that the search engines will crawl and then index.
Indexing and De-indexingWhen the search engine crawlers are done crawling a website, they store the scanned webpages in caches. This is known as indexing. Whereas, when data is removed from a search engine index, it’s called de-indexing.
IntentIntent or Search intent is the purpose which the user has in mind while conducting a search. It can be either informational, transactional, etc.
KPIKey Performance Indicator is a value that tells us how well an activity is achieving its goal.m
SERPsSearch Engine Result Pages are the resulting pages that are displayed whenever you perform a search. Although these are just some of the terms you should know, there’s a lot more that are mandatory for you to learn before you become a certified SEO expert. In all scenarios, it’s better if you have a digital marketing agency that provides you with the best services. This will allow you to focus on your business rather than on learning new things about the online market.
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