Cybercriminals use a variety of tactics and strategies to penetrate networks, infect systems with malware and steal sensitive data. But psychology is a crucial part of their success.
Ransomware attacks are no exception to this rule. Using social engineering, threat actors constantly develop new ways to lure victims into paying the ransom they demand.
Motivations
Ransomware is a type of malware that locks up a user’s data and demands payment in the form of cryptocurrency to decrypt it. Once victims pay the ransom, they receive a key to decrypt their files. It’s not always easy to decrypt encrypted files, and some may never be able to be unlocked.
Often, victims will be presented with a lock screen on their computer that explains that they’ve been infected and that their data is now inaccessible. The encryptors will then ask the victim to send an untraceable Bitcoin payment in exchange for the decryption keys.
Once the attacker receives a Bitcoin payment, they can unlock the victim’s files and release them on the Dark Web. It’s important to note that encryption can corrupt some files beyond repair, meaning they are entirely inaccessible.
Some ransomware will also detect the country where the victim’s computer is located and adjust the ransom accordingly. This is particularly useful for companies in more prosperous nations that can pay more to unlock their systems.
Besides the obvious financial incentive, there are several other reasons why cybercriminals choose particular organizations to target. For one, many high-profile ransomware attacks have happened in the healthcare sector, and cyber criminals understand that hospitals have unique vulnerabilities. They are especially prone to malware infections and tend to be less protected than other industries, making them an attractive target for ransomware hackers.
Anonymity
Anonymity is critical to many who want to keep their personal information private. This can include people who wish to speak up for a cause or express their views in ways that would otherwise put them in harm’s way.
For example, some people use anonymous apps when discussing traumatic experiences or social issues that might trigger adverse reactions from friends and family members. In other cases, it is used by those who struggle with mental health problems or addiction and wish to express their thoughts in an open and safe environment.
One of the most common reasons for an individual to maintain anonymity is to protect their identity from criminals or malicious users who may try to hack into their devices or access their information. This can be a complex and confusing process, but it is essential to protecting privacy and liberty.
Cybercriminals know this and often target companies, organizations, governments, and families. According to cyber security industry experts like Fortinet, hackers encrypt files making them inaccessible and demand ransomware settlement fees to unlock them, affecting the company’s ability to conduct business or serve its customers.
There are numerous examples of companies and organizations that have suffered significant damage or loss as a result of ransomware attacks. For instance, travel firm CWT Global paid a $4.5 million ransom to secure its data after hackers encrypted its servers and locked it up in July 2020. Similarly, the university UCSF was attacked by a ransomware gang in June 2020, and the group demanded a $3 million settlement fee.
Persuasiveness
Persuasion is a skill learned and refined over time. It is often used to influence the behavior of others, but it can also be a moral force. An excellent example of the art of persuasion is a campaign that urges people to recycle or take a stand for their health and well-being.
The best example of this skill is a well-timed, well-crafted speech that incorporates the right mix of factual and opinionated information to make it stick. In addition to the standard speech writing skills, a persuasive speech must include many interesting facts and anecdotes that enliven the room. Moreover, the speech must also have a clear and concise message that will be remembered long after the audience leaves.
Using the above-mentioned best practices, you can use the art of persuasion to improve your performance and that of those around you. Ultimately, it is up to you to decide whether or not you will take the high road. Taking the time to learn about this essential yet underappreciated skill is the best way to ensure you do all you can to improve your and your family’s lives.
Reward
Cybercriminals make a lot of money on ransomware attacks. They use the attacks to extort a lot of money from victims and steal data.
Cybersecurity experts say the main reason why criminals are willing to extort large amounts of money from victims is that they know that paying the ransom will help them stay anonymous and avoid detection by law enforcement. Cybercriminals are also incentivized to keep up with the latest encryption algorithms to ensnare more victims and force them to pay up.
However, paying the ransom does not guarantee that your data will be recovered. The attackers may take your money and run or give it to another criminal who wants it. In addition, the money you pay to the cybercriminals may encourage them to attack you again and cause other damage.
The reward behind ransomware settlements is high, and it’s a business that cybercriminals have been increasing since the beginning of the decade. They’ve made it possible for non-technical criminals to buy and launch malware without the cost and effort of creating it themselves.
Cybercriminals have also become creative with their payment demands, including using cryptocurrencies like Bitcoin. Cryptocurrencies are digital currency that uses encryption techniques to verify and secure transactions and control the creation of new units. This is an attractive method for cybercriminals who want to remain anonymous and avoid detection by authorities, as it is nearly impossible to trace the source of a cryptocurrency transaction.