Running a business is a constant challenge. This is especially true in Australia, where there’s a lot of competition and regulations you have to navigate before seeing the fruits of your labour.
But despite the hardships involved in launching a business, it can also be incredibly fulfilling, especially if you’re finally meeting a steady stream of customers and watching your business on the rise.
That said, meeting success is not always a guarantee. Entrepreneurs will have to work hard and invest in the right tools to keep their operations flowing smoothly and scale their business.
One such tool that many Australian entrepreneurs overlook is an inbound number. This number type allows multiple callers to call a single open line, making it easier for businesses to expand their customer service operations. A 1300 number is a type of inbound number, and so are 18 and 1800 numbers.
But beyond its primary purpose, there are a lot of benefits when it comes to specifically securing a 1300 number for your Australian business. In this article, we’ll reveal some reasons why having your very own 1300 number in 2026 can be extremely beneficial for growing and handling your business.
Let’s jump straight into it!
What is a 1300 Number?
A 1300 number is a virtual inbound phone number that allows customers across Australia to contact a single point, such as your business’s main headquarters, without incurring a national charge.
Your business will shoulder a part of the call cost, and callers will only have to pay a local call rate. Depending on the mobile plan, calls to 1300 numbers may also be included in the caller’s existing call privileges.
This is unlike personal phone numbers and landline numbers, where calls made to regions beyond the local area code (i.g A Sydney-based caller trying to reach a Melbourne-based number) originating from these numbers will incur an extra long-distance charge.
This number type is designed for businesses that want to accept multiple callers simultaneously.
When a caller calls this number, the call is routed to a destination initially configured by the business as the contact point. This can be a mobile phone, a VoIP system, a landline, or a cloud-based platform.
A 1300 number’s wide-spanning reach can attract leads and customers to reach out to the business, thus making it easy for the business to grow and help customers with their queries.
1300 Number vs Other Inbound Number Types
A 1300 number is a great tool to help your business scale its customer service operations. But it’s not the only inbound number that can perform this function.
Two other notable inbound number sequences can attract customers and compel them to make a call. These are 13-number and 1800-number types.
An 1800 number is a toll-free number that customers can contact freely, as the rate is fully covered by the business. They’re often used by call centres and customer support operation facilities because they encourage high call volume and encourage customers to push through with the call due to the fact that there’s no cost associated with it.
Another inbound option is the 13 number. This number is similar to a 1300 number in how it operates, but one key difference is the fact that it has a shorter numerical sequence. While 1300 numbers typically consist of 10 digits, 13 numbers are shorter and easier to remember, which can make them appealing for easier brand recognition.
The downside to this is that 13 numbers cost more to purchase and to maintain over time. As such, only choose this option if your business is well-established in its field already.
1300 Number: What are The Benefits?
For Australian businesses looking to elevate their brand and operations in 2026, 1300 numbers can do your business a whole lot of good.
Here are five of the best things that you can achieve when choosing to equip your business with a 1300 number.
- Increased National Popularity
A 1300 number allows you to spread your business’s reach beyond the confines of your regional territory. This is because the number allows everyone within Australia to reach you at the same cost structure as calling someone from their own region. Naturally, this puts you on equal footing with competition from across the country.
With a 1300 number, you can also slowly dip your toes in the expansion process. You can do so by attracting customers from all across the country without even needing to set up a base of operations in the area. This can be a lean way of growing your business and getting the word out about your product or service offering to people beyond the business’s geographical proximity.
- Improved Customer Accessibility
Another benefit businesses should be aware of is the increased customer accessibility that they can enjoy when utilising this number type for their operations.
1300 numbers, as established, are more appealing to call for customers because they’re fairly inexpensive compared to making standard long-distance calls.
This affordability can be the difference maker in getting your customers interested in picking up the phone or having them not push through with their query and disregard giving your business a chance to solve their issues altogether.
- Scalable Call Handling
Another benefit for Australian businesses is the ability to handle multiple incoming calls at the same time.
Depending on the calling plan, as few as two or as many as one hundred callers can call the same 1300 number simultaneously.
This depends, of course, on the number of open agents available to accept the call. But the key thing to note here is that the technology for accepting multiple callers exists—and they come in the form of affordable 1300 numbers.
If your business is doing well, 1300 number providers generally allow your company to upgrade your plan to the next tier to account for this increased demand. Conversely, if you need to strip back and take on a leaner approach, the same provider is willing to opt you into a lower plan, no questions asked.
This flexibility makes it so that mult-call operations are not a bottleneck in terms of expenses. They can be upgraded or downgraded depending on your business’s needs, making their price a non-factor.
- Access to A Performance Dashboard
A 1300 number offers more than just expansive calling features; they also have a built-in dashboard that can provide your business with valuable insights on key metrics on agent performance and caller behaviour.
For instance, businesses can track metrics like call volume and average time duration within a certain period. They can also track response rates, giving business owners an idea of agent sufficiency. Other metrics, like call distribution and call handling time, can also be tracked to uncover individual agent performance.
These insights can be incredibly helpful for teams to optimise their performance and for executives to hire the right number of people for their business needs. They can also identify areas where customer service operations can be improved, allowing said operations to scale more efficiently and systematically.
- Professional Brand Image
Lastly, Aussie brands can also improve their credibility and image by utilising a 1300 number as their main contact point. 1300 numbers tend to signal credibility and professionalism, as they’re often tied to established businesses and large organisations.
On top of that, you have the liberty to choose a 1300 number that can spell out a vanity number to match your business, like 1300-FLOWERS for a bouquet-crafting business. This helps improve customer recall and puts you top of mind when someone in the community who has seen your ad needs your services. To secure a number, many businesses turn to Telcoworks, the best 1300 number provider for fast setup and professional service.
We hope that we’ve given you enough insights on why businesses in Australia can benefit tremendously by getting a 1300 number. All the best in growing your business!
