When you start a business, you want it to grow.
Of course, this will take a ton of hard work, knowledge, and networking, as well as ensuring that any online platform is suitable for your business venture.
Yes, the homepage will need to attract clients, but is the site safe for purchases or sales? A core area that can be easy to overlook, cybersecurity, may be inadvertently costing you money and preventing business growth. How? Read on to find out.
Different Working Platforms
Since 2020, a wider range of jobs have become remote or hybrid. This has led to more people needing to download technology onto their tablets, phones, or laptops to complete work for agencies or companies. A core benefit for small businesses of having remote workers is that you don’t have to rent space in an office, but if you have poor cybersecurity for your website and associated software, this can put remote workers off and compromise their own computers if there is a hack.
By investing in threat intelligence software, as well as robust security systems for your website, you can enable your business to grow via remote options, helping you expand and reach more clients.
Builds Customer Trust
Customers are more tech-savvy than ever, with as many as 75% of all internet shoppers abandoning a sale if they note that the website is not secure. Of course, an insecure website will likely lead to a data breach and their own information (financial or private) being transferred to hackers!
If you have a secure website, this boosts customer confidence and loyalty, which will also lead to an increase in sales. In a time of data breaches, help your business stand out by having a trustworthy website and security system, which will be a guaranteed ROI for your business.
Prevents Costly Downtime and Losses
Cyberattacks are expensive. It’s that simple! They also halt daily operations, sales, and cause potential damage to your website.
If you have a secure cybersecurity system, you can prevent downtime and ensure that the daily running of your website continues, which has the obvious benefit of higher financial gains.
Enhances Regulatory Compliance
In the last year, regulatory compliance with online data handling has become much tighter. In the US, laws like the GDPR have announced tighter restrictions on how companies manage customer data, related to the rise of AI-based threats. By having a strong and impenetrable cybersecurity framework, you can avoid penalties for your company, maintain compliance with the legal framework, and even boost your reputation with any potential business partners.
Attracts Investors and Business Partnerships
Speaking of investors and business partners, by not updating your cybersecurity, you may be putting them off from working with your business. Cyber-resilient companies are low-risk investments, and by having strong cybersecurity, you can attract funding and partnerships, which can lead to growth and more sales for your business.
So, if you make one investment this year for your business to help it grow, start with the basics, and get your cybersecurity up to code!
