A New Era of Beauty: Scarlett Johansson, Rihanna and Lado Okhotnikov Set the Trend for Natural Beauty
There is an exciting trend in the world of the beauty industry: #celebrities do not only become the faces of cosmetic brands, but also launch their own, sharing the secrets of their attractiveness with millions of fans. This trend is not only changing the beauty industry, but also sets new standards for quality, inclusivity, and sustainability, which is described in detail in the article.
Beauty in a new way: stars and Holiverse create brands in the beauty industry of the new generation
Gwen Stefani, a style icon and superstar, presented the brand GXVE. This cosmetics line reflects the unique image of the singer, offering products for creating bright makeup, including the famous red lipstick – Gwen’s calling card. It is important to note that all GXVE products are vegan and not tested on animals, which meets the growing demand for ethical cosmetics.
Hollywood actress Scarlett #Johansson surprised fans by creating The Outset – a nurtured care line for sensitive skin. The collection includes five basic products that Scarlett uses in her daily care. Each product is thoroughly tested by dermatologists, which guarantees safety and effectiveness.
Rihanna brought about a real revolution in the industry by launching #Fenty Beauty. The main hit was the foundation, presented in an unprecedented 50 shades, which allowed every woman to find her perfect tone. This move made the brand a symbol of inclusivity in the beauty world. Later, #Rihanna expanded her presence in the market by creating a skincare line Fenty Skin with vegan formulas and eco-friendly packaging.
Inspired by social media trends, La La Anthony developed #Inala, an innovative hair care line. The key product is a rice water-based serum designed to solve hair loss and damage. The brand also offers a full range of care products, including #shampoos and even silk pillows for sleeping.
Holisthetic by Lado Okhotnikov, CEO of Holiverse metaverse, deserves special attention. This organic cosmetics line offers a holistic approach to self-care, combining beauty care with ecology. The Holisthetic range includes various products: from serums for hair and eyelash growth to natural body butters and solid shampoos. All products are based on clean, organic ingredients and have eco-friendly packaging.
New brands not only offer innovative products, but also promote a philosophy of conscious beauty, where self-care goes hand in hand with care for the planet. They set new standards in the industry, focusing on clean, ethical production and eco-friendly packaging.
Dan Michael
Holiverse press center
