The actions that generate the greatest impact and productivity are those that are managed seamlessly and instantly. To achieve this effect, companies choose automated responses, as they offer instant service without the need for human intervention. Now, this system could work with any social network, but none can compare with WhatsApp.
So, why did we choose WhatsApp? Because we understand that it’s a globally recognized and selected app for processing customer service. Therefore, it becomes the key tool for providing personalized, optimized, and real-time service.
If you’re looking to make a real impact in your customer service and achieve the best results, WhatsApp automation is ideal for you. Stay and discover how it will help you save time and improve the user experience.
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Contents
Types of Automatic Responses on WhatsApp
Customer service is about a spontaneous and fluid exchange with the customer. Now, to facilitate this service, many companies use automated responses to streamline all processes and never lose contact. Let’s take a look at the ones WhatsApp offers:
Welcome and absence messages
The first contact is crucial, as it allows you to avoid missing opportunities and demonstrates your level of commitment. With this information, WhatsApp can automate these interactions in a personalized way; this way, you can greet customers in a distinctive way that represents your brand.
On the other hand, there are specific tasks that need to be resolved by human agents. When these agents are unavailable, it is necessary to provide this type of notification, which WhatsApp will handle seamlessly and without the need for human intervention.
Quick answers to frequently asked questions
It is stipulated that the service provided cannot take more than 6 seconds, otherwise the user’s attention will be lost. For this reason, WhatsApp offers quick responses to frequently asked questions, so that even if agents are unavailable, the customer’s query or request can still be resolved in real time.
Advanced automation with conversation flows
The goal of companies is to rely as little on human intervention as possible, both for practicality and cost savings. Therefore, automation also works in an advanced way, allowing customers to manage their operations immediately through a simple, practical, and personalized conversational flow.
How to Set Up Automated WhatsApp for Business
As we’ve identified so far, WhatsApp automation is a recognized strategy with a high attention span. With this level of popularity, there can be variations that produce different results. Let’s see which one is best and how to set it up for businesses:
WhatsApp Business vs. WhatsApp Business API
WhatsApp primarily has two uses: personal and business. The first is the one we all use regularly and without any commercial intent; the second has other capabilities for carrying out specific tasks. In this case, we have two versions: WhatsApp Business and WhatsApp Business API. The main difference between the two is what they offer:
- WhatsApp Business: Works for small and medium-sized businesses. In general, it offers standard support with small support strategies.
- WhatsApp Business API: Created for large businesses. It is an advanced platform that works with goal verifications, automated support, and optimal features to offer first-class service.
Recommendations for compatible tools
Working as a team is an excellent strategy, especially if you use compatible tools that optimize the level of customer service. In the case of WhatsApp automation, the best complement is a CRM system, as it allows you to analyze, organize, and streamline conversations and customer data, facilitating personalized conversations and improving productivity.
Kommos Guide to Whatsapp CRM – YouTube
Tips for effective and natural communication
Once you’ve selected the WhatsApp platform you need and integrated your tool with a CRM system, it’s time to create strategies that allow you to provide effective and natural communication. Our advice is to create simple, clear, and personalized messages that help establish communication tailored to your users’ needs.
On the other hand, it’s also great to be able to create different versions of templates, giving customers different options regarding common questions or customer service choices.
Finally, don’t forget that this is a growing system, so you should always evaluate the performance of your conversations and manage any necessary tests. This way, you can ensure you always provide top-notch customer service that fits your brand and increases user satisfaction.
Improve Customer Experience with Interactive Elements
One brilliant thing about WhatsApp is its options for creating dynamic and fun customer service. In this post, we’ll talk about a feature that allows you to improve the customer experience:
Strategic use of the WhatsApp carousel in campaigns
The WhatsApp Business API offers an excellent feature for an even more engaging conversation experience: the WhatsApp carousel. It’s a unique template that offers different options for images, videos, and horizontally scrollable content. It’s a customer-focused strategy that allows you to showcase products, services, or quick responses in a dynamic visual format.
Examples of content that converts
To generate views and sales, you need to manage customer conversions. To achieve this, the content you offer must be:
- Simple and concise: This will help users quickly understand what your company offers.
- Clear and confident vision: This demonstrates security and commitment to the products and services you provide.
- Original and personalized: It’s important for customers to understand that your company is different from the rest, so your content must focus on a clear personality and be adapted to current trends.
In short, we can see that by leveraging WhatsApp automation and its features, we can provide a service that highlights our company’s skills. Ultimately, the important thing is to create the best experience, far removed from the commonplace and everyday, which is often boring.
